Agree with Toppers on this.
We are a bit more expensive for instance but still very competitive and we can print using variable data printing using Creo Darwin.
But I always think the worth of any company is not just being able to deliver a good quality product at a reasonable cost but the customer service. Whoever you deal with something will go wrong eventually, it's then you find out how good that company and its staff are. It's the response at this time that will tell you so much more.
We decided to go for ISO 9001 some years ago and having achieved accreditation, it forces those good working practices necessary. Nevertheless, it's useless if the attitude of the staff is not at the right standard too.