If you're going to say details don't matter at least get the details right...One more thing - do all the members here spend time on their brand? Do you all have unique branding? Does this branding pull in more new business?
I use to have branding. I took it all away and it made zero difference to my business. It may be different if your products are in the supermarket but even then, brands often change their branding.
When I say branding is not important - I mean the details don't matter. Coke is red and black, pepsi is blue and silver. That's all you see when you are in the drinks aisle.
coke or more accurately coca cola is red and WHITE....a very specific shade of red as well.
coke zero is black and red, although that likely is being marketed more these days due to the sugar tax.
Pepsi is blue red and white, hell we even had a post about their logo a short while ago.. I don't know, sounds more like your memory than anything .
As to branding, as I'm in the process of updating mine, yes I do take time regarding my brand, my logo, it's being simplified but it still is 'relevant'