Logo Critique

Stationery Direct

Administrator
Staff member
Any thoughts on these? Don't hold back lol

I am by no means a logo designer but thought I would have a go myself to see if I could come up with something suitable, it's for a separate business I am involved in, building houses.

Do any of them have scope to be used/improved?
Untitled-1.jpg
 

hankscorpio

Moderator
Staff member
Not really doing it for me - and you know me and gradients in logos - that shadow... I'm not liking you at print stage!

3D iso looks good - does it need the windows?

Maybe a play on the Darwin theme

Have a little box - then next box larger - eventually growing to shape of house.
Like monkey to man image
But with houses?
 

Stationery Direct

Administrator
Staff member
The windows and door make up the D & H, too obscure?

Untitled-2.jpg

Yeah did think about a single brick, 3 bricks and then house but how do you put that in a logo lol. We're based in Shrewsbury, the birthplace of Darwin so it is a cool idea, no idea how to implement that mind.
 
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Wardy

Well-Known Member
Not working for me I'm afraid. I didn't see the D and H until you said, and the top one needs a bit of work - some of those angles are odd.
Not keen on that font either, personally.

I'm afraid there's not much you can do with a D in this case, does it have to be Darwin?
 

Levi

Moderator
Staff member
I'm going to be a little different, I don't like the ISO one, probably because I'm just seeing the technicalities of it which are wrong (you wouldn't see the 'hidden lines' or they'd be a different line weight). The lettering is a little obscure too and the 'windows' aren't at the same angle.

I kind of like the idea of the first one though, it's not perfect and I'm definitely not keen on the font choice but I kind of like the simple 'roof' shape (lose the vertical 'wall') and think you could maybe play with that a bit more. You could also do a 'condensed' version using just DH.

Just a random thought and not sure how this would actually play out but what about making the DH into a 'terrace' of houses.
 

Wardy

Well-Known Member
You might be able to do something with a lower case d and h, they're quite symmetrical, maybe with a simple roof shape over the top?
 

Wardy

Well-Known Member
I like the second one. The middle two shapes need to be a tiny bit bigger I think (or the last one smaller), and I want to try that
door over the cap i in Darwin.
 

Levi

Moderator
Staff member
@Stationery Direct

That (door over I) doesn't really work for me, I think using 4 blocks might not be quite enough and personally I'd lose the door

And check the spacing between the blocks, the one between 3 and 4 looks slightly smaller.

I do like the direction though.
 

Stationery Direct

Administrator
Staff member
Thanks Levi

Yeah just doing rough mock-ups, once I have something suitable that seems ok I may get someone from here to refine it and add colour etc.
 

fisicx

Active Member
I always consider how it will look on a mobile phone. Will it still work when all squished up and only 40px high?

Or maybe you will have the full size on the landing page but when moving round the site have an icon in the corner.

The stepping stones might work if you are a builder (showing the house being constructed), otherwise they don't really mean much.
 

hankscorpio

Moderator
Staff member
Those things are almost after-thoughts in the design process.
For the 40px high version you could just have the D - or a house Icon.

They're not stepping stones either - it's the evolution of a house build- concept.
 

scotty

Moderator
Staff member
I think you have to be really clever to pull this kind of thing off but I totally think this one's very much getting there.
I like the one with four stages and although the negative space for the door and the I is nice, it doesn't balance as well as the one that aligns to the right but it's personal choice.
I can instantly get the Darwin, building and the evolution of man thing.

Clever! ;)
 

Stationery Direct

Administrator
Staff member
Just wondering how this will look on printed items, for example top right of a letterhead would look good as it is right side heavy, but centered on anything such as an outdoor vinyl banner?
 

Wardy

Well-Known Member
Yes, getting there. Homes is way too small I think and can still be centred. Those three middle blocks are a bit too big.

Is it me or is the font not balanced? DAR and WIN don't look right together.
 
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