rossnorthernunion
Senior Member
Helvetica doesn't make good design.
'Designers' need to be told this.
'Designers' need to be told this.
wac said:well...at least it's less obtrusive than the Olympic logo?
leelovesbikestoo said:Why oh why use stock Helvetica? Not even changing the character shapes for individuality. Maybe that's it - wear Gap, look like everyone else.
davewill said:safe, dependable, recognisable, modern and trendy
Greg said:Was it in the brief to create a controversial logo to create a stir and get people talking about GAP again?
allyally2k said:Interesting point. I hope it is all a stunt and I hope they change it back!
Quoted from the GAP Facebook pageThanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to... see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.