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Pricing for Logo Design

Discussion in 'Logo Design & Brand Identity Forum:' started by CYoung, Jun 8, 2009.


What do you think is a fair price for logo design?

  1. £0?-£20

    9 vote(s)
  2. £30-£50

    21 vote(s)
  3. £50-£75

    22 vote(s)
  4. £75-£150

    34 vote(s)
  5. £150-£250

    42 vote(s)
  6. £250-£450

    40 vote(s)
  7. £450 +

    27 vote(s)
  1. CYoung

    CYoung Member

    Hi, Just looking for an idea of what people think is a fair price for logo design.

    I have only been going as a freelancer since late March, so I am currently charging what I would call, relatively low prices. I sometimes run offers for £35 but aim to attract the customer to purchase other things, like business card design etc, which then leads to printing.

    But generally I am charging £75-£125. Do people feel this to be too low, or am I over-estimating my services?

    It'll be interesting to see people's opinions on this I think :icon_biggrin:
  2. Stationery Direct

    Stationery Direct Administrator Staff Member

    I think it solely depends on how good and experienced you are, if you are good at what you do with years of experience then the price should reflect this, if you are just starting out with only a handful of logos under your belt then you shouldn't be charging top end prices (IMHO, I may be wrong).

    I selected £150 to £250 although I would expect to pay anything from £150 to £450 as it depends on many factors.
  3. I put £150-£250 as I think that is a 'fair' price. However saying that, we offer two logo design packages for £49 and £79 :icon_wink: mainly to get clients on board. The packages are a bargain and very popular but we really do work for the money! Many clients wouldn't have had a logo professionally designed if they had to pay more. This has meant that if they have gone on to need further design work, we have a good logo/brand to work with. It works for our market :icon_smile:

  4. I think it depends on the quality of the logo. I wouldn't pay a huge amount for something if it didn't look good, then again I would be more than happy to pay a larger amount if it did turn out good.
  5. Eagle

    Eagle Member

    I think you're charging about right.

    VLAHAKISA Member


    Pricing is always very tricky, but agreed, at the moment your pricing is fair for your offering, and over time as your skills develop you will have the skills and experience to charge more and more.

    I sold my first logo for £50 in 2002 :) How times flies, lol.

    Best Wishes

  7. Fuzzy

    Fuzzy Member

    Well, we charge £50 for a business cartoon logo, we set our charges as to how long it would take to complete the job. The Caricatures take a less amount of time and therefore are cheaper:icon_smile:
  8. Minuteman Press

    Minuteman Press Moderator

    £150 - £250. A lot goes into logo design if you tot up the total time spent.

  9. The client gets what he/she pays for!

    I voted for the £450.00+ because a company logo is the up there as one of the most important investments a business or organisation can make. It can be an enormous factor in the success or failure of any venture and as such the time and effort that goes into the production of a logo and the overall branding reflects how serious that organisation is.
    Two bits of advice to remember: Be commercial. Peanuts are for monkeys.
  10. Minuteman Press

    Minuteman Press Moderator

    Great answer Major Craigman.
  11. dot design

    dot design Member

    Absolutely! It really is so important, you can have the best service/product but if its badly or unprofessionally presented then that can really de-value that service/product then your on the road to failure.
  12. lalala

    lalala New Member

    Logo design

    I put the 250-450, there are so many bad logos out there and a good logo takes a lot of time and work to do, one should give a lot of options as most clients have no idea what they want and then it takes more time to re develop. Alos the logo the most impoortant bit of branding in any company- a company who will only pay £50 for it's logo is probably not going to spend much on anything else for it's branding.
  13. Love Creative UK

    Love Creative UK New Member

    Think lalala has pretty much summed up our feelings here in the studio as well. The amount of time a client has dragged a logo project on and on constantly demanding something else until you realise that what they originaly asked for is now nothing like what they really wanted has happened once to much :p
  14. Katedesign

    Katedesign Well-Known Member

    I voted 450+ as that's what we should be charging. But it can depend on the client. . . I would start at £250 as a minimum.
  15. pcbranding

    pcbranding Member

    Hmmm...£450 + is the general 'aim', but it is all about the type of client and your personal workload/need to earn money.
    Smaller clients have smaller budgets and often their aspirations/requirements are lower. Charging accordingly is favourable for them and keeps your turnover up and pennies in the bank (even if there are fewer of them.)
    I'm not talking about giving work away, but designing to suit the market - it's about a 'feel' really.

    Fixed fees for anything are difficult to pinpoint as unless they are very low, to appeal that kind of market, then what is a good price for one is unachievable for another.

    Looking at your work CY I'd say you're charging about right.

    (I expect there are some on here that would undercut you still!)
  16. Logopro

    Logopro Member

    I'd have to say that it depends where your market is.

    If you are an online only business then the market is heavily contested which obviously means that you have to be far more competitive.
    We offer our basic logo package at £200 which, judging by our competition, is quite low.

    I'd have to say that if you are dealing with your clients face to face then you aught to charge a lot more because more of your time is taken up just brainstorming ideas and so on and so the hourly rate will go up.

    £300-£500 seems like a nice ball-park figure to work with IMO

    Funnily enough, I have just posted a blog entry on our site with regards to this topic.

  17. jimijazz

    jimijazz New Member

    The last logo I invoiced for was £700. The next one I invoice will be for a little bit less because it's for a charity. Anything less than £100 is doing all of us a disservice and cheapening the industry.
  18. JohnRoss

    JohnRoss Member

    I quite agree about the importance of the investment, but what's that got to do with "fair price?" From a customer's point of view, "fair price" means "good value for money," and from a provider's point of view, it means "as much as the market will bear," or for the less scrupulous, "as much as I can persuade people to pay me." Your £450.00+ could well be a reasonable price to charge for someone with a substantial portfolio of proven worth, but otherwise I don't see how anyone can honestly (I choose the word with care) ask for more than a decent hourly rate. How many hours are going into this logo, then? My undersdtanding being that the poll refers to a standalone job, not part of a whole branding exercise.

    I'll add that we aren't really in this line of things and probably won't be soon, so I have abstained from the poll, but when I (admittedly only very occasionally) need to subcontract this kind of stuff out, I tend to pass it along to a very professional friend of ours who can knock something like this up in a low multiple of half an hour and will charge me that much, or less, or we'll just go out for a beer. I'm not suggesting logo designers should work for beer money, only that you aren't entitled to say "I'm worth such-and-such" until people are paying you that much on a regular basis, and that getting indignant about people prepared to work for less is a total cul-de-sac.
    Jerry N. Kramer likes this.
  19. linziloop

    linziloop Member

    What do people think of having different priced levels depending on the size of the company? A dangerous game to play?

    For example, try quoting coca cola £75 for their new soft drink logo and see them not believe you are serious. Try quoting a small crafts business £150 and see them walk away cos that probably amounts to more than what they make in a month. I'm not sure a "one size fits all" price is the answer...

    I think you get what you pay for though, just wish more people would realise that it's worth paying for :icon_wink:
    Jerry N. Kramer likes this.
  20. Katedesign

    Katedesign Well-Known Member

    You are right - a 'blue chip' company will not expect to pay £75.00 for a logo. They would probably spend thousands and expect a lot of work/ meetings for their money. I do tend to judge my clients (or even ask for a budget) and pitch my quote accordingly and then how long I spend on the job. Those who pay for a couple of hours only get a couple of hours work.
    Jerry N. Kramer likes this.

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