Pricing for Logo Design

What do you think is a fair price for logo design?

  • £0?-£20

    Votes: 10 4.6%
  • £30-£50

    Votes: 23 10.5%
  • £50-£75

    Votes: 26 11.9%
  • £75-£150

    Votes: 37 16.9%
  • £150-£250

    Votes: 46 21.0%
  • £250-£450

    Votes: 43 19.6%
  • £450 +

    Votes: 34 15.5%

  • Total voters


New Member
Hi all, I have not listed any price at all. The reason for not mentioning the price is, it entirely depends what you should charge. Being UI/UX designer, I believe, limiting ourselves within the budget is more like limiting our creativity.
Before getting involved into discussion, having brief from client and doing a smart R&D, quoting prices on a vague basis is not a good practice.


New Member
a good logo can be more than 450£.
But if the customer want something in low budget I will try to do my best for him. If you have a low budget you don't expect to be very professional.


I never like this question.

I am not a fan of just designing a logo as an adornment. A logo is almost the end point of the discussion, not the beginning.

A logo is the result of a conversation, an understanding by the designer of the client’s needs. Who they are. What they do, Who they want to appeal to. How they see themselves. It is then a designers job, through knowledge and experience to be able to visually communicate this ethos and ideals. A logo on its own is as pointless as a car tyre without a car. It is almost pointless – unless you just want something to push around all day. The logo should be part of a unified identity that does an actual job. A visual mnemonic that you can attach all the relevant emotional and semantic associations to. If it is not, clients are just pissing their money away on pretty (and sometimes, not so…) adornment, rather than visual communication that will actually work for them.

I know this all sounds hi-falutin’ (and perhaps more than a little pompous) but brand identity is not just something reserved solely for large corporates. It is just as important, if not more so, for the local butcher. They have to communicate their ethos effectively, otherwise people just go to Tesco (et al) because they can get battery-reared meat cheaper. Personally, I get more pleasure and satisfaction working for smaller companies or organisations that I do with larger corporates, when working on branding projects.

To that end to price a logo without knowing the scale and extent of the job required is pretty difficult. For example, I use the same approach whether it is for a local shop, or a multi-national. Find out what they want to say and then help them say it to the right people. Simples. (See what I did there!). This means the cost for a brand identity project can be anything from £400 upwards to, well, if you are lucky enough (and experienced enough) to get a bite at the larger clients, it could run into years of work and thousands of pounds.

Hope this helps.


New Member
I put £150-£250 as I imagine that is a 'reasonable' cost. Anyway saying that, we offer two logo configuration bundles for £49 and £79 :icon_wink: basically to get customers ready. The bundles are a deal and extremely well known however we truly do work for the cash! Numerous customers wouldn't have had a logo expertly structured in the event that they needed to pay more. This has implied that in the event that they have proceeded to require further structure work, we have a decent logo/brand to work with. It works for our market :icon_smile:


New Member
The last logo I invoiced for was £700. The next one I invoice will be for a little bit less because it's for a charity. Anything less than £100 is doing all of us a disservice and cheapening the industry.
Want to ask this how many revision to do actually do for every client you had, is there any charges in every revision you make?