Discussion in 'Logo Design & Brand Identity Forum:' started by shoelabel, Aug 28, 2013.
The name of the brand is Bellaneri. Please let us know which is your favorite logo.
2 but I don't think any of them are quite there yet. The shapes for the B isn't working properly. I like the idea of bring two shoes together to form the B and also depict a heart shape but it is not instantly recognisable as a 'B.' If you didn't tell me the brand, I would of thought it was called 'ellaneri.' I think you need to revisit the shape or maybe include the negative spaces inside the letter 'B' to make it clear. Or use some colour to kind of outline the B and match it with the rest of the letters.
Just out of interest, what font is that? It's lovely.
Thanks for the comment. Very insightful. I wonder if others feel the same about the legibility of the logo as Bellaneri and not ellaneri by recognizing the B. I will have to ask my designer what is the font used and get back to you.
Number 3 looks more shoe like than the first 2, but then again, it also looks more like the view you'd get looking down at a girls chest .. I'm not keen on the font either. It reminds me of the font you'd find on an Indian takeaway leaflet. I'd like to offer something constructive, but can't really. It's far from finished. Did your designer show you anything else?
That is a very good point actually, the font does have an Indian restaurant feel to it. It is still a nice font but probably not suited for your brand. Have to disagree with number 3 though, as the shape is least recognisable as both shoes and the letter 'B.'
I'd probably take this one back to the drawing board, if I'm honest: the font's not particularly attractive and the 'B' device (whatever it is) looks like an overcooked attempt to drive at something which is neither attractive nor relevant.
I agree with Dave, I don't think any of them are working. They all look like a sideways heart followed by "ellaneri" to me.
Go for 3
What Paul said ^^^
Second is nice, but there's something missing... not sure intuitively what yet though
Thanks for all the comments. I am surprised by the comments regarding the font. Outside of this forum, we received good reviews for it. What do you think about the attached rendition?
That's looking much more legible. The only comment I have is that the B still looks a little too detached from the rest of the type. Perhaps making it thinner or the rest of the type thicker to match will help tie the two together.
That is definitely the best so far. But the thickness of the 'B' should be the same as the rest of the letters. Apart from the font which was mentioned before, the only other criticism would be that the 'B'/mark looks even more like a heart shape now and not at all like a pair of shoes - whether that is intentional or not I don't know. It doesn't scream women's shoe label to be, if I didn't know before hand I'm not sure I'd of guessed it was for that. But as I said it is the best so far.
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