The simplicity is a little much in the new logos - but I still like them. The label and logo of the brands are there in a neat fashion, and fit together with the easy-going look.
...but if I was choosing a nice, cold drink between a coke or a pepsi, the coke would probably win my lips. The bottle just doesn't scream "grab me!" anymore.
However, I do like the new shape of the bottles; they add a nice touch (if those are even going to be implemented)!