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Pepsi Re-Brand

Discussion in 'Logo Design & Brand Identity Forum:' started by mrleesimpson, Oct 27, 2008.

  1. mrleesimpson

    mrleesimpson Guest

    Creattica Daily are reporting today that Pepsi are apparently planning a re-design of their branding (including packaging design) for Pepsi Cola as well as a few of their other soft drinks.


    I for one quite like it. It's not as good as it could have been however it's not what you would expect from a soft drink company with such a long history. I really think (for once) it helps them seperate their brand from Coke.

    Whats everyone elses thoughts?
  2. Greg

    Greg Active Member

    Thanks for posting this Lee, missed this story, personally I'm not too sure on the new designs. I don't see the reasoning behind the logo variations for the different types within the pepsi range, although I haven't read anything about it yet so perhaps that becomes obvious? Going to have a little read up on it and come back to this :)
  3. red tiger

    red tiger Member

    Liking these, but I'm unsure about the logo variations too, look forward to seeing a full report on it!
  4. mrleesimpson

    mrleesimpson Guest

    I really think it will help Pepsi stand right out from eveything else on the shelve.

    I've always liked Pepsi better anyway.
  5. Greg

    Greg Active Member

    Does anyone else think the actual bottles themselves look really dated? Or look like a cheaper alternative product? I keep looking at them and seeing like a cheap cola drink like a Rola Cola at home in those bottles? I was thinking the more I look at them, they may grow on me, but have to say I'm disliking them the more I look at them!

    Still searching around to try and find some more information, just seems to be those images posted on various design blogs just now, with no additional info.
  6. Greg

    Greg Active Member

  7. mrleesimpson

    mrleesimpson Guest

    That might just be the 3D renders. I'm sure the real thing will look much nicer.
  8. Mike

    Mike Senior Member

    hmm, are they for real? the logo on the light and the normal are different - i assume it might be an emphasis on the light element, but even so, looks like a dodgy photoshop jobby
  9. Greg

    Greg Active Member

    Think you must have missed the little quote I found there Mike...

    The logo is supposed to be a 'smile', a 'grin' and a 'laugh' for the 3 types of Pepsi according to Ad Age, I think the only one's smiling, grinning and laughing will be Coca-Cola personally!
  10. Karielle

    Karielle Junior Member

    Uhm...the more i look at it,it looks like a a tea juice drink not a cola or a soda
  11. mrleesimpson

    mrleesimpson Guest

    Yer I think people will miss that. Thats a little bit out-there even by advertising standards.
  12. Greg

    Greg Active Member

    Yeah It's pretty obscure, and I agree most people will miss that, I certainly failed to see it after trying to figure it out a few times. I've seen a couple of people in responses to blog posts on the subject mention that it reminded them of the Old Spice fragrance logo! with the wave styling!!

    I think Pepsi have made a mistake in going down this route, it looks like they've tried to follow Coca-Cola's lead in simplifying their packaging. Coca-Cola have done it very well with a retro styling of their original branding, Pepsi have failed to do that and I think this new packaging and branding will be mis-interpreted and probably be changed back in a few years time!

    Although having said all that, don't you think that Coca-Cola and Pepsi have their own market shares pretty settled by now? Will a re-brand here and there really make a great difference in which product people buy? I guess time will tell.

  13. Greg

    Greg Active Member

  14. Jilly

    Jilly New Member

    I think it looks bland and boring - nothing compared to the fizzy goodness of coca cola :)
  15. Mike

    Mike Senior Member

    personally I think Pepsi have always, and will always be playing catch up to their better known, better looking step sister!
  16. Aarlev

    Aarlev Member

    Nice. But I agree on the bottles. They cheapen the brand a lot I think. And yeah the logo variations are strange. I like version on the black "0" one though.
  17. David

    David New Member

    Branding has gone up it's own a**e recently, agencies are selling in esoteric and obscure ideas at the expense of basic aesthetics. These look like a supermarket own brand in terms of design, there may be a big idea behind it but it's poorly executed and was probably sold to pepsi wrapped up in a bull**t layer of zeitgeist buzzwords
  18. dot design

    dot design Member

    Trouble is where as Coke have a history to pull from in order to do the retro thang properly - pepsi don't really have that so seem to have gone, the stripped down route.

    Problem with stripped down/less is more is that you really do need to get it right otherwise it looks really wrong, this might be the case!
  19. Mike

    Mike Senior Member

    dont have a history, the product is over a hundred years old, infact not long after cocacola :p

    just call me the pedant
  20. dot design

    dot design Member

    I stand corrected then, maybe its the way that Pepsi have communicated to me through their brand over the years that makes me think that Pepsi has little history and background to it. That it was just dreamed up over night to pinch abit of Cokes market.

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