Hi John,
My first thought was that on the last 3 the font reminded me of JD Sports - having included a screenshot can see it's not quite the same side by side, but singling the JD at the front still makes me think of the sports brand.
My preference on the icons are I like the W with a cursor in, wondering if straight up looks neater - and without the top bar on last one I imagine it will look like 2 ticks which I think is more appealing than the attempt to incorporate the J.
I do prefer the font on the last ones but the sports thing sticks with me!