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Need help choosing a logo

Discussion in 'Graphic Design & Logo Design Critique:' started by John White, Jan 29, 2016.


Which logo works best?

  1. 1

    0 vote(s)
  2. 2

    1 vote(s)
  3. 3

    2 vote(s)
  4. 4

    0 vote(s)
  5. 5

    4 vote(s)
  1. John White

    John White New Member


    I am a web designer / front end developer and I am currently doing a re brand for myself. I have come up with a few options but just really want a few opinions on what works best / if any?

    Thanks in advance.

    logo-03.png logo-04.png logo-05.png logo-06.png logo-08.png

    Attached Files:

    Last edited by a moderator: Jan 29, 2016
  2. Paul Murray

    Paul Murray Moderator Staff Member

    I think the final one is the most 'self-contained' in the sense that you have a name, textual logo, and a logomark, though I'd still tweak that 'W' a little. The others don't do it for me at all.
  3. MDUK

    MDUK New Member

    I tend to agree, but i do like the cursor arrow from number, i'd try and incorporate that in number 5 but NOT using the same W from number 1
  4. John White

    John White New Member

    Thanks for the feedback guys. @Paul Murray what tweaks would you suggest on the W?
  5. Paul Murray

    Paul Murray Moderator Staff Member

    I'd remove the first part and just have it the same as the second part of the W – essentially remove the bar at the top, it draws the eye back towards the start of the logo, which you don't want.

    I'd also reduce the tracking on the lettering too as it's a bit too wide for my liking. Generally the heavier the weight, the closer the letterforms should sit (this is where the lettering gets its 'heft' from). The opposite is also true of lighter fonts – space those further apart. :)
  6. John White

    John White New Member

    Hi @Paul Murray. Thanks for the comments, all really useful. The top bar on the W is there because the idea was that it looked like a J and it was a play on my initials JW.
  7. John White

    John White New Member

    @Paul Murray Do you still think it would be better removed?
  8. Vanessa

    Vanessa Member

    Hi John,

    My first thought was that on the last 3 the font reminded me of JD Sports - having included a screenshot can see it's not quite the same side by side, but singling the JD at the front still makes me think of the sports brand.

    My preference on the icons are I like the W with a cursor in, wondering if straight up looks neater - and without the top bar on last one I imagine it will look like 2 ticks which I think is more appealing than the attempt to incorporate the J.

    I do prefer the font on the last ones but the sports thing sticks with me!

    Attached Files:

    Paul Murray likes this.
  9. John White

    John White New Member

    Hi Guys

    Thanks for the comments.

    So I have tried a few more options based on feedback. I have tried different typefaces, looked closer at the tracking and tried a couple of variations without the top bar. Would be great to get your feedback on these updates.


    logo-dev-09.png logo-dev-10.png logo-dev-11.png logo-dev-12.png
    Last edited by a moderator: Feb 2, 2016
  10. Paul Murray

    Paul Murray Moderator Staff Member

    First one works for me. It looks much tighter with that font and reduced tracking, and I don't even mind the bar on the 'W'. ;)
  11. Vanessa

    Vanessa Member

    Deffo top 2 for me - liking the 2 ticks look most
  12. acom

    acom New Member

    first one works for me
  13. John White

    John White New Member

    Hi Guys. Im back again.I have done more refinement on the logo and come back with a few different options. I have tried an alternative with the logo mark outside the wording as a few have suggested it was confusing having it where it was. Would be great to get your feedback on this latest round.

    Attached Files:

  14. AKMGFX

    AKMGFX New Member

    I like the last one, it's modern yet informative
  15. John White

    John White New Member

    Hi @AKMGFX - Thanks for the feedback. Do you mean number 6?
  16. AKMGFX

    AKMGFX New Member

    No number 5 :)
  17. John White

    John White New Member

    Great thanks again, always good to get another opinion.
  18. AKMGFX

    AKMGFX New Member

    EDIT - I Just saw your recent post and your 6 number looks super fine , easy to eye with good color combination

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