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Logo critique for BKS

Discussion in 'Graphic Design & Logo Design Critique:' started by tim, Feb 5, 2009.

  1. tim

    tim Senior Member

    Hey guys,

    Client #2 has got in touch with me, wanting a logo for a biking company to be printed all over biking apparel and their website. The owner was getting bored at the first logo and wanted something new. What do you think? Prefer the first or second?

    Brutally honest suits me well, so feel free.

    Original Logo


    New Logo
  2. rossnorthernunion

    rossnorthernunion Senior Member

    Id take at look at the mouth mate.

    And maybe the length of the mane - looks out of place.

    And maybe a different font for the BKS?
  3. tim

    tim Senior Member

    Yeah, I see about the mouth area. Thanks Ross.

    Any fonts recommended for BKS?
  4. endofgeneric

    endofgeneric Member

    Hey Tim, your illustration is pretty good but I do actually prefer the first one.

    Do they want to keep the lion image and the serif lettering?

    A bit to much letter-spacing going on there, also the word-spacing between 'the' and 'making' is tighter than the rest.

    Type in the word 'lion' in the search bar here to see some awesome logos. Not to copy them but for some inspiration. Keep posting up, be great to see what they go for :)
  5. tim

    tim Senior Member

    okay, one new image...


    Haha, accidently included their rival's name instead of theirs!

    Need a better font still.
  6. Greg

    Greg Active Member

    Is this a tooth-less lion Tim? The mouth still looks a bit strange to me.
    I liked the original as it had some aggression and passion to it, almost like fire with the shapes of the mane type area. I would try simplifying it myself, and also have they considered running the lion the other way so it follows in the same direction as you read the text? Just a thought, not sure if it would work...

    Good luck!
  7. tim

    tim Senior Member

    I had the lion the other way round before, looked strange, don't know why.

    I'm working on the font still, and trying to put some passion back into it, instead of boring old black and white lion.

    I forgot to add teeth! Oops!
  8. tbwcf

    tbwcf Active Member

    Hi Tim, I'm afraid I prefer the original also, I think you've made a bit too much detail in the illustration and lost the simplicity that makes the first work well.

    I think you should try and subtly evolve the first, keep it familiar to the established brand so its still recognised and try to just move it on a little...
  9. Greg

    Greg Active Member

    Cool, look forward to seeing where you take this Tim :)
  10. tim

    tim Senior Member

    Good point tbwcf, thanks very much :)
  11. tbwcf

    tbwcf Active Member

    ...a lot easier said than done though, I know...
  12. berry

    berry Active Member

    The Original logo is better. You haven't enhanced the design or taken it any further.
    you've only overcomplicated the graphic. Not sure you really understand where to take this design or why your taking it somewhere, and what your communication role is this process.

    Big fat No from me. Miles away from the original, which is ok, but not great anyway.
  13. tim

    tim Senior Member

    Thanks Berry, always good to know where you're at.

    I think I did go a bit a-wol with this TBH.

    Back to the drawing board. Obviously
  14. berry

    berry Active Member

  15. tim

    tim Senior Member

    I've got a great idea... or so I think, for the design. Am trying to create it now, will upload in next few hours :)
  16. tbwcf

    tbwcf Active Member

  17. tim

    tim Senior Member

    Oooo hadn't noticed the link until now. Thanks Berry, real help.
  18. br3n

    br3n Senior Member

    TEETH! big snarly teeth!
  19. tim

    tim Senior Member

    lol thanks Br3n, would do, but got a new logo now.


    BTW, apologies, got the name SOO wrong the first time. Lucky I didn't submit it to the company owner, ehh.
  20. philjohns

    philjohns Senior Member

    I LOVE that latest logo - but for the wrong reasons

    It works so well but just not for the company that it is meant to be for.

    It doesnt say "BIKING APPAREL" to me at all.

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