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Company Logo Feedback

Discussion in 'Graphic Design & Logo Design Critique:' started by CGD, Aug 8, 2011.

  1. CGD

    CGD Guest

    Hi guys. Just looking for some feedback on a logo I created for my company. Be as honest as you won't hurt my feelings. This is business...not personal lol!

  2. Dave L

    Dave L Well-Known Member

    The first thing I notice is that large portions of it are practically invisible on a dark grey background.
  3. Minuteman Press

    Minuteman Press Moderator

    As above.

    Form and function - try the logo on a screen and in print. Needs to be legible (I presume).
  4. Stationery Direct

    Stationery Direct Administrator Staff Member

    A gloss spot UV may look good on the biz card, but realistaically in most other situations you will have to sit it on white with black/grey text
  5. Ian Bonner

    Ian Bonner Member

    Yeah I'd agree with all the above. It may work on a business card but is virtually obsolete above and I'm sure you couldn't use it this way as it is almost illegible. When you or a client need to photocopy this you'll have no chance making it out.
  6. CGD

    CGD Guest

    Hmmmm I see what you are saying. Dave you said large portions of it are practically invisible, your referring to the text right? What would you suggest would be a better colour for the background? Also any comments on the name of the company (CGD - Cube Graphics Design)? Do you think the cube symbol is eye catching or does it need more work?
  7. socreative

    socreative Member

    is this a joke?
  8. CGD

    CGD Guest

    Joke? What do you mean?
  9. printcreative

    printcreative New Member

    I would go with graphic design, rather than graphics design too. That being said, you will find that not many graphic design companies use the phrase 'graphic design' within their business name.

    I would rethink the name personally
  10. CGD

    CGD Guest

    Hmm good point. So in your opinion I should change 'graphics design' to 'graphic design' even though companies don't use this to be different? I actually had it that way you said before, but thought it seemed wrong. When you say rethink the name are you referring to the whole thing or the word 'Cube?' I chose that word because I wanted to use the slogan...''Thinking outside the box.''
  11. dedwardp

    dedwardp Member

    Not grey on a grey background.
  12. CGD

    CGD Guest

    Ok I made changes like you guys said. Let me know what you think.

  13. YellowPeril

    YellowPeril Member

    It always strikes me that graphics design is something someone outside the profession would use - I'd go for Graphic. It does differentiate from web designer I think?

    I think that perhaps illustrating Cube with a cube is a little obvious, having said which, the obvious should always be investigated.

    Try thinking a little more laterally, perhaps a box and a superior figure 3 or the word design nicely executed the 'cubed' 3, or a Picasso style cube - a deconstructed cardboard box as a flat image, just directions off the top of my head, just typing with the flow.

    You should try and think of every way that logo will be used, portrait, landscape, reversed out, newsprint, mono, on a fax header (yes people still use faxes), tone, line etc. etc. that way you'll not paint yourself into a corner further down the line.
  14. CGD

    CGD Guest

    Great feedback. Thanks a lot. Ok well I have changed 'Graphics' to 'Graphic' so that's one thing I've got right lol. Do you have gmail mate? I would like one on one feedback if that's ok please!
  15. YellowPeril

    YellowPeril Member

    I'll PM you.

    Cheers Terry
  16. Ian Bonner

    Ian Bonner Member

    Well the obvious change for colour legibility has been made but I think that logo would have to be quite big on a business card for the strap underneath to be readable. You've got to take into account it will be on a business card, letterhead, comp slip etc, and the font underneath is not the most legible to start with.
  17. printcreative

    printcreative New Member

    I would personally go with


    and choose a strapline that defines the company i.e design and marketing

    If you need to use Graphic Design I would lose the S off the end as it appears in your logo.

    I think that CUBE would be much more memorable than CGD and as previously suggested, brainstorm some ideas on the cube theme
  18. Ian Bonner

    Ian Bonner Member

    I agree but I would also say that whatever strapline is used, the font is still illegible. It doesn't scale down well as it is.
  19. CGD

    CGD Guest

    Ok I added some changes to my logo. Let me know what you think please.

  20. Stationery Direct

    Stationery Direct Administrator Staff Member

    Deffo a step backwards and as mentioned above the strapline is too small.

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