As of the start of September I'm going into partnership with my other half and so for the past 3 or 4 weeks we've been trying to think of a company name. Four Colours Pixel works for me but not for the type of work my my other half does, so sticking with that wouldn't be an option. We've thought of a few possibilities and have landed on 'Mac n Cheese'. I quite liked it but the accountant rolled his eyes when we mentioned it. He (and everyone over the age of 45 I've spoken to) say Mac n Cheese isn't a professional business name and we should come up with something that better describes what we do, like 'York Graphics and Web'. This response has put a bit of a downer on it for me and I'm not sure if it's truly crap or if it's just a generation thing? Any thoughts on this would be appreciated.