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Any Logo Feedback Please?

Discussion in 'Graphic Design & Logo Design Critique:' started by RS7, Nov 16, 2015.

  1. RS7

    RS7 New Member


    I am working on this logo for myself at the moment. It is for eco graphic design. I was just looking for some feedback please. The top one i thought was more eco friendly as the icon is smaller and typeface is thiner. The concept is based on the morpho butterfly.

    Soul Created for Feedback.jpg

    Thank you for any help.

    Attached Files:

  2. hankscorpio

    hankscorpio Moderator Staff Member

    What's the icon?
  3. RS7

    RS7 New Member

    Its the eyespot of the butterfly.
  4. hankscorpio

    hankscorpio Moderator Staff Member

    There's no way that's effectively communicated with the design - and that's what designers do.

    Honestly, I thought it was a gone off avocado or something.
  5. RS7

    RS7 New Member

    Oh dear ha, thats not what i was going for.

    Ok ill work on it, it did start off with it resembling the butterfly more but decided to go abstract but yeah maybe it should be more obvious.
  6. Levi

    Levi Moderator Staff Member

    To me the choice of font and the 'blob' say food product. I kept wanting to read the Soul as soup because the font has a similar vibe to the one used by Campbells and as soon as I saw soul in the original imagery I thought of soul food because the soul is so prominent in the design.
    RS7 likes this.
  7. RS7

    RS7 New Member

    Ok, thank you ill go back and re consider the type. Do you think this one is heading in a better direction? Blob wise. I know i need to still sort it all out a lot if so. Thanks for your feedback ill go back to the type aswel.

    Soul Created for Feedback.jpg
  8. hankscorpio

    hankscorpio Moderator Staff Member

    Stick the two 'eyes' on either side.

    Try to resemble a butterfly with the white space.
    skarekrow and RS7 like this.
  9. @GCarlD

    @GCarlD Well-Known Member

    I only figured out it was the eyespot of a butterfly after I read your concept, which is an issue, as I shouldn't have to know the concept before understanding the design. At first I thought it was the inside of a Kiwi fruit.

    I like the thinner 'Soul' font in general, whether is it suitable for the design/concept, I'm not so sure. Either way, at the moment the 'S' is a bit detached from the 'oul' so it almost reads S oul.
    RS7 likes this.
  10. Stationery Direct

    Stationery Direct Administrator Staff Member

    I thought that too.
    RS7 likes this.
  11. Dave L

    Dave L Well-Known Member

    Lose the kiwi/avocado/wing blobs altogether, stick with the thinner 'Soul' font and do a bit of work on the 'Clean, Green, etc' typography and you have a nice logo.
    RS7 likes this.
  12. RS7

    RS7 New Member


    Soul Created for Feedback.jpg

    After some development I have decided to scrap the eyespot as clearly not going down very well. I am now heading in this direction. What are peoples thoughts on this?

    Thank you all for your time I appriciate it.
  13. bonsdes

    bonsdes Member

    Much better in my opinion, icon 1, type 2. Icon looks nice and could easily develop into solid colours/animation etc as part of a developing identity (if needed)
    RS7 likes this.
  14. hankscorpio

    hankscorpio Moderator Staff Member

    That's pretty good! I really like it!
    RS7 likes this.
  15. Jason Spruce

    Jason Spruce New Member


    New one is definitely preferred.
  16. skarekrow

    skarekrow Member

    I really like the icon one on the second draft of designs.

    It would lend it self to being coloured as it the overlapping wing is a transparent colour so you get a different colour where they overlap.

    There has got to be an easier way to say that.


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