OK, first and foremost, I don't care about harsh crit. I can take it, I need to hear it, yada yada. Kick my in the face, it won't hurt I basically need some feedback, ideas and inspiration for a new "venture", pardon the pun You see I am opening a photographic studio in Edinburgh, which is intended to offer a venture like service (family portraits, school and nursery photoshoots etc)...as well as have a small gallery downstairs (mainly landscapes) in the basement. After weeks of going back and forth trying to think of a name, I am *potentially* settled on "INSPIRE", "insert tagline here"...firstly, your comments on the name would be appreciated. The local area where my shop will be is very wealthy, lots of well to do residents, fairly rich families, and very little poverty. I don't know if it's PC to say this, but I guess "well paid working class and above"...I thought the word INSPIRE had multiple angles. I aim to inspire with the photography being the main one I guess... Anyway. Whatever I choose to do, I need to ensure I make a half decent job of it. I enjoy playing with photoshop, and love taking photos. I feel like I wan't to tackle the logo / shop identity on my own, however my lack of skill is starting to worry me. If the name is OK, then it leaves me with a huge hurdle in terms of sorting out a corporate identity. I want to *appear* bigger than just one shop, and hope that one day I will be. So, I give you, INSPIRE.....erm, by a guy who can't design for toffee Took about 10 minutes to come up with the "concept" and half an hour faffing about with colours and fonts. I really am not good at this, but am willing to listen and hopefully learn a little. I will share some of my photos in the photographic section shortly if it's OK Gary.