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A non designer trying to design a corporate brand. Go wild ;)

Discussion in 'Logo Design & Brand Identity Forum:' started by INSPIRE, Aug 27, 2009.


    INSPIRE Junior Member

    OK, first and foremost, I don't care about harsh crit. I can take it, I need to hear it, yada yada. Kick my in the face, it won't hurt :D

    I basically need some feedback, ideas and inspiration for a new "venture", pardon the pun ;) You see I am opening a photographic studio in Edinburgh, which is intended to offer a venture like service (family portraits, school and nursery photoshoots etc) well as have a small gallery downstairs (mainly landscapes) in the basement.

    After weeks of going back and forth trying to think of a name, I am *potentially* settled on "INSPIRE", "insert tagline here"...firstly, your comments on the name would be appreciated.

    The local area where my shop will be is very wealthy, lots of well to do residents, fairly rich families, and very little poverty. I don't know if it's PC to say this, but I guess "well paid working class and above"...I thought the word INSPIRE had multiple angles. I aim to inspire with the photography being the main one I guess...

    Anyway. Whatever I choose to do, I need to ensure I make a half decent job of it. I enjoy playing with photoshop, and love taking photos. I feel like I wan't to tackle the logo / shop identity on my own, however my lack of skill is starting to worry me. If the name is OK, then it leaves me with a huge hurdle in terms of sorting out a corporate identity. I want to *appear* bigger than just one shop, and hope that one day I will be.

    So, I give you, INSPIRE.....erm, by a guy who can't design for toffee :D


    Took about 10 minutes to come up with the "concept" and half an hour faffing about with colours and fonts. I really am not good at this, but am willing to listen and hopefully learn a little.

    I will share some of my photos in the photographic section shortly if it's OK :D

  2. TomStutt

    TomStutt Senior Member

    Hi, i like the look of it, but i dont like the orange square above the 'i', i think it would look better without them, also take the flick off the 'R'

    other than that its not bad.
  3. berry

    berry Active Member

    Here's a start...............


    First things first...can you get a website called inspired/ or inspired photography etc etc?
    That is the first starting point. Domain availability. Not brand name. In 1 years time or even now you will need it.
    Design wise.....chomp, chomp.

    INSPIRE Junior Member

    Cheers guys :D is mine, which is also the registered company name...


    INSPIRE Junior Member

    Also I should add, INSPIRE not INSPIRED (which is taken - all flavours)...

  6. Renniks

    Renniks Senior Member

    Just another question, are you trying to build a multinational name for this or want a local business that Edinburgh folk (and tourists) can visit?

    INSPIRE Junior Member

    I am thinking bigger, but it has to if possible, appeal to the local market, and allow for expansion.
  8. Kevin

    Kevin Senior Member

    You rang, m'lord? :p

    The name INSPIRE is ok, I guess. Not very creative or original. Surprised you even got a domain on it. The logo doesn't really show "photography" to me. It looks more like a movie title imho. You should come up with an actual logo/symbol I think.
  9. Renniks

    Renniks Senior Member

    I only ask as like Onartis has pointed out, its not very original. Aspirephotographic inspirephotography inspire all are taken websites... so it could be difficult to rise above when there is so many similar namings
  10. Didn't take long for "The Beast" to raise his head :lol:

    INSPIRE Junior Member

    Thanks guys,

    Appreciate originality is important, and this falls short. I tried for so long to come up with something, and failed. I find all of the ideas are used and abused online on one level or another, and I don't find it easy to put myself on the same wavelength of those people who choose completely bizarre one word names, erm..... the most obvious I can think of, Virgin, Orange, Blackberry, Adidas etc. They are all solid, but the words to me mean nothing if that makes any sense?

    I decided that if I did fail to be as original as I would have hoped, to simply compete where it matters. Quality of product, customer service, and good old reputation.

    Still, any tips on finding an original name which can work are appreciated.

  12. Levi

    Levi Moderator Staff Member

    pity he already has his domain sorted he could have gone and bought for the tiny sum of £10995+VAT

    As to the logo, can't say I like the name, it doesn't say photography to me and I just keep thinking of linspire (linux os) everytime I see it.
  13. £10k for wasn't inspire some sort of clothing label?

    INSPIRE Junior Member

    I should add, it will take 8 weeks or so for my shop to be ready, and I am 100% willing to drop the name if I can find something better. Just for a fortnight now I have been going round in circles.

    I registered "Cameroo ltd" for a service aimed at children, online based, Weak but unique :D

  15. Sunburn

    Sunburn Active Member

    Splash some cash on a professional marketing / design house .

    INSPIRE Junior Member

  17. ahhhh thats it Gary :) I thought it was :p
  18. Xenonsoft

    Xenonsoft Active Member

    Hi Gary.

    Just something to get you along the right lines, what sort of corporate image do you want to portray?

    For example, professional, traditional, modern, artistic etc. From there you can go on to produce a graphic that reflects that.
  19. Krey20

    Krey20 Senior Member

    We could try brainstorming some names, if any appeal look into them and see if the logistical side of things check out. I'll get the ball rolling:

    Point and Shoot
    Dark Room
    hot shoe

    I'm sure the other will chip a few in.
  20. how about : Here's lookin' at you :D

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