tim said:
of course they're worrying! their profits went down $20b this year!
I don't think they're that worried just yet, they were still in profit, it's one year in the last 23 years and it's in a recession. If it drops again this year then we'll see.
have you seen the new ones? they're on about customer service and satisfaction, as well as going to an operating system that works straight out of the box.
of course apple's cs is going to be better they only have like 10 models to support all from the same supplier

Works straight out of the box, so does windows (obviously different if you are upgrading/installing), os-x needs patching just as much as windows does, it's just done in one big bulk download (upto 500megs for 10.6.2 iirc) rather than little weekly ones.
and virus' are sitll an issue being as macs cant get em and pcs even with protection on em are flawed by the average user themself.
anti virus software on windows is expected these days, even my nan knows it's needed and she doesn't use a pc! Also you hit the nail on the head with the flawed by the average user, with the sheer amount of advertising for av software only an idiot (or super geek) runs a windows machine without it. And as I've said before I haven't had a virus for years (neither have my parents) and all I run is a firewall (router) and my free anti virus, not exactly heavy duty, x64 code may help too (now becoming the defacto os by most manufacturers too

) but even so.
I still feel the same on the 'new' ads, from my perspective it seems that apple is worried about how well windows 7 is being received and is trying to play on the 'past' issues. Like I said Apple should be selling the os/hardware etc rather than trying to hit below the belt at windows as even some die hard apple fans are starting to think the same as me on this.
It's a bit like the anti virus companies (sophos for example) trying to scare monger people into buying their over priced av software when there's plenty of free alternatives (avg, avast, panda, ms security essentials - I use this) out there that are better or equal to their software.