I put together a mag, based on a grid that was setup previously (don't know who, its been the same for about 5 years) and although I've made changes to the layout over the last year, I'm a bit concerned about potential pitfalls from changing the layout totally. I want to bring the design a more contemporary feel, but it still has to maintain elements of the look and feel of the old design so that it looks familiar to consumers.
Anybody got any tips or can point me towards resources for a ground-up magazine redesign? Books, websites, whatever...
Anybody got any tips or can point me towards resources for a ground-up magazine redesign? Books, websites, whatever...