IcarusAeon
New Member
Hampshire Environmental Services wish to rebrand as HES due to the addition of extra services and planned expansion and growth. They wanted a logo which maintained visual consistency with the previous design, but offered a bolder, more energetic image.
Existing Design
To deliver on this brief we created a new, distinctive mark based upon conceptualised elements of the expanded services:
The elements abstracted into this new mark include a tick (to symbolise success and quality), an excavator machine arm and bucket (flipped to maintain the tick motif), and a conceptualised version of asbestos fibres viewed through the field of a phase contrast microscope. The mark was also modified to include a reference to the winged helmet of the Greek God Hermes, in order to create a subtle connotation of transition, growth and the concept of delivery.
New Design
Feedback will be very welcome. Thank You!
Existing Design
![c99843586054cb069c2eafbd49310fea.png](/proxy.php?image=http%3A%2F%2Fbehance.vo.llnwd.net%2Fprofiles6%2F3118367%2Fprojects%2F9912647%2Fc99843586054cb069c2eafbd49310fea.png&hash=842199f6edef3af6ef8fd357c692d757)
To deliver on this brief we created a new, distinctive mark based upon conceptualised elements of the expanded services:
![451627bfa6584c66aae493cb4b48dd4e.png](/proxy.php?image=http%3A%2F%2Fbehance.vo.llnwd.net%2Fprofiles6%2F3118367%2Fprojects%2F9912647%2F451627bfa6584c66aae493cb4b48dd4e.png&hash=e327d45204d936d17f25733e36097ae2)
The elements abstracted into this new mark include a tick (to symbolise success and quality), an excavator machine arm and bucket (flipped to maintain the tick motif), and a conceptualised version of asbestos fibres viewed through the field of a phase contrast microscope. The mark was also modified to include a reference to the winged helmet of the Greek God Hermes, in order to create a subtle connotation of transition, growth and the concept of delivery.
New Design
![cf3f2c22d808e23e0920349cb4fa8fa8.png](/proxy.php?image=http%3A%2F%2Fbehance.vo.llnwd.net%2Fprofiles6%2F3118367%2Fprojects%2F9912647%2Fcf3f2c22d808e23e0920349cb4fa8fa8.png&hash=06e8c3341def7e7e296e135540b2d0a7)
![e74ad2525f024f899331f1df8c35a289.png](/proxy.php?image=http%3A%2F%2Fbehance.vo.llnwd.net%2Fprofiles6%2F3118367%2Fprojects%2F9912647%2Fe74ad2525f024f899331f1df8c35a289.png&hash=b027e989930b471ad0419ac8d24a86e2)
Feedback will be very welcome. Thank You!