I've actually just decided I'm buying it on the way home. Give me a month or so and I'll pop you my own little review, found this one on the Amazon site though (Even though it is a five years old):
"genius., 8 Dec 2003
By Bill Hunt "muddyclay" (London UK) - See all my reviews
This review is from: Wally Olins on B(r)and (Hardcover)
I've followed Wally Olins career over the years and was intrigued when he released 'On Brand'. I bought a copy immediately and my first comment would be in agreement with a comment on the back of the book - this is the only book on branding you ever haver have to buy. Intelligent, insightful, compelling, inspiring. Wally knows the industry inside out and this really comes across in every page of the book. Whatever level you're at - student, academic, seasoned marketeer, you can learn from this book.
I look forward to learning more from his next book.
Buy it - it will change your life."
I'm not gonna lie it does sound a bit like he was orgasming as he wrote this, but I'm sure the book is amazing and can teach alot.