Do wordmark logos need to have transparent or color background ?

[Kushtrim]

Hello , i am Kushtrim , i am in proces to make a new logo for my company ,and i want to make new wordmark logo but i have question to ask if wordmark logo must have transparent or color background , any proffesional answer is welcome for me ,Thank You

 

[fisicx]

Do can do whatever you want - it's your logo!

But backgrounds are normally transparent so you can put them wherever you want.

 

[sprout]

A logo should be produced as a vector, that way the question of transparent vs solid background becomes redundant.

 

[hankscorpio]

It's up to yourself really. Having a solid background might restrict it's usage in some ways. For example, you could have a 15% tint of the foreground colour as the background. In print circles it is just one colour. In embroidery it is 2 colours.

Most people tend to cater to both sides of the scenario. A full colour, and single colour logo, how both appear on a transparent background, how both appear on a solid background.

Look up logo brand books. There are lots of things to consider. Like minimum size, use of a monogram or emblem if too small. Colour do and do nots. Minimum clearance around the logo. Preferred placement. How it's placed with other logos. etc

 

[Naheed]

The logo can be transparent or can have a color background, it completely relies on you.
However, logos with transparent backgrounds are good. The logo's background does
not clashing with its surroundings when the transparent background is used.