Totally on the nail - great article.You will be much better off building ten or so, high quality, relevant links in the same timeframe
Your time will be much better invested creating high quality, original articles and publishing blog entries less frequently (yet still often enough).
Rather than wasting money and time buying links, you’d be better off investing the time in generating unique and original content and getting it in front of the right pair of eyes.
That's a really good article Tony. All makes great sense and blows a lot of the myths perpetuated by 'SEO Experts', that people have to spend hundreds of pounds to succeed in Google, out of the water. One thing I would take issue with is point 10 about H1 tags. I agree that a page can have more than one but you've completely missed the point of semantics and the actual meaning of tags. Saying that you can use multiple H1 tags because 'It makes styling CSS easier' makes me shudder... :icon_biggrin: