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Women's Business Logo - Logosauce Entry

Discussion in 'Graphic Design & Logo Design Critique:' started by jwmdesign, Aug 11, 2009.

  1. jwmdesign

    jwmdesign Junior Member

  2. Greg

    Greg Active Member

    Hi James,

    Do you have the original design brief for the logo?
    Hard to give feedback without knowing it's purpose/setting, it's looking quite high-end, stylish, although not sure how the bag example fits with the company, yet.
  3. charles

    charles Senior Member

    It's nice,

    Would suit some foil blocking on letterheads etc.

    Def looks like a quality brand.

    What was the brief?
  4. berry

    berry Active Member

    Yes, need an outline brief please...

    Charles? where is your animal avatar????
  5. jwmdesign

    jwmdesign Junior Member

    The brief

    "We are a new boutique which provides professional wear and professional accessories for women. Our focus is solely on the professional women and helping them look good in the office. The customers are busy, professional women aged from 25-44 yo. The brands is high end but not luxury so we need to seem accessible.

    We would like a logo that has the words “Women’s Business London”. We would like the word “London” to appear below the words “Women’s Business”. We would like to ensure the words are clear and not hidden behind too many graphics or too much colour. Sophisticated, simple, stylish and functional.

    We also require a logo with the initials WB (to make impressions with – eg: on studs/ small plaques to be placed on handbags etc)."
  6. glenwheeler

    glenwheeler Senior Member

    the WB looks fine for me, again as the guys have said, the bag is out of place.
  7. charles

    charles Senior Member

    I must find an animal...

    That white on grey would be nice for bags like the grey bar at bottom, especially on a matt grey stock.

    mmm matt finish - i like :)
  8. Levi

    Levi Moderator Staff Member

    I'll be honest when I first saw the logo I thought of jewellery or perfume. It doesn't looks clothes store to me, not saying it can't work though but it just doesn't seem to fit that market as well in my opinion.
  9. Kevin

    Kevin Senior Member

    It looks very stylish, which I think fits into the brief "high end, but not luxurious" ;)
  10. Romack

    Romack Senior Member

    haha, women's business - what a name
  11. Romack

    Romack Senior Member

    oh i think the apostrophe in Women's is to tight to the 's'
  12. Tom Sound

    Tom Sound Active Member

    that's what I thought :D
  13. rossnorthernunion

    rossnorthernunion Senior Member

    I like it.

    But at first glance i see V Y B.

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