Hey guys,
I'm pushing to bring in a new typeface for the company I work at. At the minute after some trail and error and research my choice is Gilroy.
https://www.myfonts.com/fonts/radomir-tinkov/gilroy/
My concern is that is won't work particularly well as copy. I've used the free light version and it can become quite difficult to read. I've convinced my MD to purchase a few weights so I can mock up some designs across different platforms.
We are a digital marketing agency, but it's taken me some time to convince them on the importance of a consistent visual presence. We don't produce large amounts of print and the digital content doesn't have large amounts of copy, however now that I am updating everything across the company I need a typeface that will work across all platforms as I will want to produce more marketing material for ourselves.
Thanks for your help.
I'm pushing to bring in a new typeface for the company I work at. At the minute after some trail and error and research my choice is Gilroy.
https://www.myfonts.com/fonts/radomir-tinkov/gilroy/
My concern is that is won't work particularly well as copy. I've used the free light version and it can become quite difficult to read. I've convinced my MD to purchase a few weights so I can mock up some designs across different platforms.
We are a digital marketing agency, but it's taken me some time to convince them on the importance of a consistent visual presence. We don't produce large amounts of print and the digital content doesn't have large amounts of copy, however now that I am updating everything across the company I need a typeface that will work across all platforms as I will want to produce more marketing material for ourselves.
Thanks for your help.