Member Offer
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What's wrong with this logo?

Discussion in 'Graphic Design & Logo Design Critique:' started by Anagoge, Jul 4, 2010.

  1. Anagoge

    Anagoge Senior Member

    I've tried for the past five hours to refine this to a point which I'm happy with but with no luck. I don't like asking for outside help (always satisfying to solve something on your own) but on this occasion, I'm stumped and I'd appreciate your help.

    I'm designing some wedding invitations. This logo is not a logo for a business, but a wedding. The bride asked me to include butterflies and "C&D" in some way. The butterfly makes up C&D.

    My original attempt at the logo:


    After applying the logo to the invitations, I started to dislike what I'd come up with and thought it could look better. The logo was chosen before the typeface was and so there was a definite lack of synergy between the two. After refining it, this is what I've come up with:


    I'm still not happy with it, however. The typeface (Bickham) is script but the logo looks too calligraphic to me. This is where I need your help. What would you change about the logo?

    It goes without saying that the logo needs to retain the look of a C and a D and the overall look of a butterfly. The body (The ampersand, if you like) is open to changes, but obviously still needs to resemble an ampersand on some level.

    Hopefully you can give me some advice as this is definitely one I'm stuck on.

  2. mrp2049

    mrp2049 Senior Member

    I think you could risk making the wings rounder and perhaps give them a bit more breathing room around the and/body.

    I am just logging in quickly, if I have a chance in the morning, I'll get my tablet out and show you if my description doesnt make sense.
  3. Renniks

    Renniks Senior Member

    I'd also look at inverting the colours of the logo part on the top one... while I realise the point is bringing to light the C & D it would probably make it look better while still being there for anyone who notices it
  4. Tom Sound

    Tom Sound Active Member

    That was my initial thought too, by making the wings resemble a C and D in a squareish font, it effects the softness of the butterfly shape, if you made them rounded it would look more like a C and D and maybe use the W and M from their surnames to create the second element of each wing.

    just a quicky but something like this....


    I really like the body though :up:
  5. Anagoge

    Anagoge Senior Member

    I totally agree with the suggestion that it needed to be a little rounded. But, I also quite like the way the wings bend slightly in the outside middle to give the impression that there's four wings instead of two. With that in mind, I've rounded the wings a touch more and I think this is getting somewhere.

    It's a touch softer than the previous version. I think it's working better.

    I've also tried variations of the body:

    I think the original (top left) works the best or perhaps bottom left.
  6. Tony

    Tony Member

    If you hadn't told me that the wings were meant to be a C and a D then I wouldn't have known. The body looks more like an 8 than an ampersand. I'd decrease the spacing of the surnames as they seem to be wider than the first names atm, on my iPhone anyway.

    Sorry if this sounds like a harsh critique, it's not meant in that manner, just trying to help.

    Maybe have a look at the OCC - Orange County Choppers logo for some inspiration as that is a logo with letters flowing to create a shape.

    Also do some hand drawings and scan them in, this brief sounds like the perfect time for a natural floral style.
  7. Greg

    Greg Active Member

    I know this is going to sound a bit strange, and doesn't go with alphabetical or bride & groom order, but how about the letters the other way round? So DC as you would then get the body shape of the butterfly from the letters and the wing shapes come from the curls off the letters.

    IMO the wings themselves look too rounded atm, so rather than being a D shape, they're actually more B shaped as they come in, in the middle, if that makes sense?
  8. Levi

    Levi Moderator Staff Member

    the problem in my view is the butterfly wings don't look like butterfly wings which normally are in 2 parts and have an indent in the middle (think half an upside figure 8)

    I would try pinching in the middle of each wing more and making the 'pinch' lower down due to their being a bigger and smaller wing
  9. mrp2049

    mrp2049 Senior Member

    I think Greg has the nail here!

    Just look at the most famous dc combo logo.


    by pulling the verticals in a bit, you could well by away!
  10. Anagoge

    Anagoge Senior Member

    Great idea Greg, but unfortunately it has to be C&D in that order! It's a long story, but it's basically an in-joke amongst the bride's friends that if there's a houseparty, it's at "Club C&D" rather than "Claire & Dave's". Totally agree that this would look great, but unfortunately it's not an option!

    A few evolutions of the logo so far:


    I think the main reason why I'm pulled to the current (bottom left) logo is because the wings are nice and big and much bigger than the body and they're at least starting to give the impressed that they're pinched slightly in the middle to create two sets of wings, rather than one. The more you pinch, however, the more you begin to lose the D and the more it becomes a B instead.

    The clients get the first viewing of the logo/invitations tomorrow so I have today to work on this. It doesn't matter too much if it's not refined to perfection, but it'd be nice to have something better than what I currently have. I'll be working on this all of today.
  11. Tom Sound

    Tom Sound Active Member

    Second row, third one in for me then :up:
  12. Renniks

    Renniks Senior Member

    I was thinking second row one of the first 3 personally :)
  13. Levi

    Levi Moderator Staff Member

    As my suggestion seemed to get missed I will try again.

    Take design 3 from row 1 and flip the wings upside down and then just play with the 'pinch' This will give the wings the natural shape that a butterfly would have, well one with this type of wing
  14. Greg

    Greg Active Member

    I don't think it was missed Levi, similar point that I was making too, and Neil responded here :)

  15. Levi

    Levi Moderator Staff Member

    maybe the response was generalised but the designs still missed my suggestion completely as the wings all look upside down to me, butterflies have a bigger wing at the top/front and smaller at the rear, all the designs 'look' the other way round.

    As to the pinch, the indent is only one aspect of it, you can play with it's shape, it's location on the wing so there's plenty of little things you can adjust till you're happy.
  16. berry

    berry Active Member

    I would have taken the C and The D and turned them into a pair of Hammerhead sharks or two Bengal tigers ripping each others throats out.
  17. Anagoge

    Anagoge Senior Member

    Berry - Always constructive and helpful.
  18. Greg

    Greg Active Member

    Neil, I think Berry has some anger management issues :)
    How's the logo coming along, have you had any developments?
  19. Anagoge

    Anagoge Senior Member

    Working on it right now, Greg.

    Levi's help seems to be steering the shape of the wings in a new direction. One which is looking promising. I'll upload some more revisions in a bit.
  20. Tom Sound

    Tom Sound Active Member

    :D says a man who's been married a few years now

Share This Page