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What is Scamps?

Discussion in 'Graphic Design Forum:' started by Rwilliams21, Aug 11, 2010.

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  1. Rwilliams21

    Rwilliams21 New Member

    Hey gang

    Just a quick question, what is scamps? I think its something to do with photo retouching but im not too sure

    any help would be great



  2. Stationery Direct

    Stationery Direct Administrator Staff Member

    A first rough or mockup usually used in artworking terms e.g. Scamp up a design...during a design brief :icon_smile:
  3. Esh

    Esh Member

    Yep as Boss Hog said. Basically it's a quick way of getting potential final ideas down. Other terms for pretty much the same thing are: mock-ups (as Boss Hog mentioned), thumbnails, comps, get the drift.
  4. paulaustin

    paulaustin New Member

    as the others have said scamps are rough drawings used to convey the idea of a ad/design rather than get bogged down in details. i show all my initial ideas as scamps to clients. If you show them a scamp, you can talk through an idea and the reasoning behind it.

    if you show them a mock up they almost always get bogged down in details - "i like the idea, but i don't like the colour of the car you've used" failing to realise it's a low res placeholder etc etc

    my old boss used to say if you can't sell an ad from a scamp then it's a bad idea
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