Hey all ... I need to make a tracking pixel.. I know its a 1px by 1px square.. but what else do i need to do? I know a stupid noob question but need to sort this out today
It's just a 1 by 1 pixel transparent gif (commonly referred to as a spacer). And wherever you put that invisible pixel, whoever wants to view the page, has to download the spacer. With some analytics you can track who has downloaded it the pixel.
At least I think that's how it works. I've only read/heard about it.
I think I cracked it .. using our adserver .. it has a way of tracking through an external source.. hopefully that will work.. well i'll soon see i'm sure
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