Hi,
I am doing some work for an organisation and I am trying to persuade them to drop the acronym explanation currently under the logo. The reason for this is the brand has been going for around 25 years, the logo mark is strong on it's own, and the brand as a whole should explain what the organisation does. There is also a problem with accessibility, the acronym is 'lesbian and gay lawyers' so the logo will not reduce down to a smaller size without this being lost.
Please see the attached file as an example, I advised the client on number 3. I also purchased the font the logo was created with and used this as the strapline font for 'North East'. The reason this has come about is because the North East branch I work with want to appear as their own division and the London office are being difficult about it. I won't go into everything (the North East have a very good proposal as to why they want North East under their logo for sponsorship purposes etc) as my main question is:
What are your thoughts on straplines and acronym explanations been under an established logo?
I am doing some work for an organisation and I am trying to persuade them to drop the acronym explanation currently under the logo. The reason for this is the brand has been going for around 25 years, the logo mark is strong on it's own, and the brand as a whole should explain what the organisation does. There is also a problem with accessibility, the acronym is 'lesbian and gay lawyers' so the logo will not reduce down to a smaller size without this being lost.
Please see the attached file as an example, I advised the client on number 3. I also purchased the font the logo was created with and used this as the strapline font for 'North East'. The reason this has come about is because the North East branch I work with want to appear as their own division and the London office are being difficult about it. I won't go into everything (the North East have a very good proposal as to why they want North East under their logo for sponsorship purposes etc) as my main question is:
What are your thoughts on straplines and acronym explanations been under an established logo?