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The city of Burnley rebrands with a terrible logo.

Discussion in 'Logo Design & Brand Identity Forum:' started by Anagoge, Oct 14, 2009.

  1. Anagoge

    Anagoge Senior Member

  2. Someone posted a link to this yesterday on Twitter. It's pretty rank.
  3. bentzak

    bentzak Senior Member

    i dislike, it might work on a large scale as an identiy like a piece of art, but i think they should do the logo as a simplified version of it, so its more scalable, if it cant work in the small image they have there i cant see it working, especially not for print, and things like that?!?!?

  4. h_freezy

    h_freezy Senior Member

    i wonder how much they paid that pile of coloured rubbish
  5. Levi

    Levi Moderator Staff Member

    Ignoring any of the fundamental issues like scale and greyscale etc I think I can see where they were trying to go with the design. As it was done in 3D it can easily be animated etc too so it can be used on a multitude of media.

    I probably wouldn't have come up with that as an end result as it does look a little like a childs scribble but its got the town mentioned and its being talked about, Burnley still wouldn't be somewhere I'd go to unless it was to see a client though.

    h freezy, it says in the article - £110,000
  6. h_freezy

    h_freezy Senior Member

    the council boss must have paid the designers 10 grand and kept the rest!
  7. probably in the 100's of thousands of pounds.. I know a mate of mine worked on the new Auckland city logo and got paid a bucket load to do it... he took about 20 minutes to design it I think :lol:
  8. tim

    tim Senior Member

    lucky ****er!
  9. h_freezy

    h_freezy Senior Member

    don't think it's worth more than 10 grand:p, it's nice to have freaking rich clients with big budgets. The bosses can also inflate the price and get a cut from the design agency also.
  10. charles

    charles Senior Member

    urgh sick in my mouth!

    looks like the result of a kids contest
  11. Tom Sound

    Tom Sound Active Member

    I'm undecided as yet, I think the lo-res image on the Lancashire Telegraph website probably doesn't do it justice.

    Interesting where they say...

    "He added that the town had beaten stiff competiton from others who had been interested in using the logo".

    So the logo already existed?

    It does look a bit like a pile of rubber bands though

  12. Thewholehogg

    Thewholehogg Active Member

    Here the totally cracking logo for the Beacon Centre shopping 'Mall' North Shields.
    Everytime I see it I weep. and Berry and his gang are just down the road. God knows what the council payed for it?

    Attached Files:

  13. allyally2k

    allyally2k Senior Member

    That's even worse than the Burnley one! The yellow bit looks like a comb! Ick!
  14. rossnorthernunion

    rossnorthernunion Senior Member

    Its probably been a case of Design By Commitee.

    I reckon a clear clean simple version of the logo was designed, presented and selected.

    Then to make themselves look busy - some arseholes at the council will have said -

    " Can you make it bigger"

    "We need it to be fresher"

    "Make more squiggles - it must be accessible to all cultural backgrounds"

    "Have you thought about comic sans"

    'more yellowy"

    "My daughter is good at word and publisher - this is what she thinks you should do"

    Cue designers cutting their wrists, account managers banging their heads, and council arseholes looking very pleased with themselves.

    Result: A ****e logo.
  15. tim

    tim Senior Member

    lmfao :p too true!
  16. glenwheeler

    glenwheeler Senior Member

    jesus who made that :S
  17. Harry

    Harry Senior Member

  18. tim

    tim Senior Member

    lmfao :p
  19. Tom Sound

    Tom Sound Active Member

  20. Becky

    Becky Member

    It reminds me of

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