i dislike, it might work on a large scale as an identiy like a piece of art, but i think they should do the logo as a simplified version of it, so its more scalable, if it cant work in the small image they have there i cant see it working, especially not for print, and things like that?!?!?
Ignoring any of the fundamental issues like scale and greyscale etc I think I can see where they were trying to go with the design. As it was done in 3D it can easily be animated etc too so it can be used on a multitude of media.
I probably wouldn't have come up with that as an end result as it does look a little like a childs scribble but its got the town mentioned and its being talked about, Burnley still wouldn't be somewhere I'd go to unless it was to see a client though.