Yes.Are you saying I should leave it as a logotype and get rid of the squiggles
I disagree with that to be honest, if I'm looking for a service or product and the company has a shit looking logo designed in word I wouldn't use them, it just doesn't instil confidence.Very few people take notice of a logo unless it's a famous brand.
I agree with you. But a simple text only business name with well chosen fonts and colours is often sufficient. You don't need an icon to go with the words - that's the point I was trying to make.I disagree with that to be honest, if I'm looking for a service or product and the company has a shit looking logo designed in word I wouldn't use them, it just doesn't instil confidence.
I agree with you there.People often try too hard right at the beginning and agonise over logos, fonts, colours and all sorts of other niff-naff and trivia.
Establish the business, see if it's viable and then worry about branding (which ain't the same as your brand). When McD begin the golden arches wasn't even a thing, they came much later. The Starbucks siren has gone through multiple iterations (as have many others as @hankscorpio suggests).
And yes, a naff logo can put you off. So maybe it's better in the beginning not to have one and see how the business evolves. This will often dictate the logo you end up with