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Starbucks drops name in new logo

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Jan 6, 2011.

  1. Greg

    Greg Active Member

  2. Chris Lord

    Chris Lord Senior Member

    To be honest, I don't really recognise the symbol enough on its own. As long as they keep their name on their signs though, I doubt it will make much of a negative impact on their business.

    Although their viral (cups in people hands) marketing could take a hit from it
  3. mrp2049

    mrp2049 Senior Member

    It's a better move than Gap made!
  4. lucyannegoodwin

    lucyannegoodwin Junior Member

    I agree, Starbucks is too popular now for this to do any harm to their business but I can't understand their choice in removing their name as it's the name that people recognise, not the image. Before seeing this, I definitely wouldn't have connected this image with starbucks. I see how they might be trying to modernise and simplify their logo but I don't know why they'd want to, when they have an iconic and timeless brand already.
  5. Greg

    Greg Active Member

    The idea is by dropping 'Starbucks' and 'Coffee' they can expand their brand and business into other areas besides coffee, I guess taking out 'coffee' and just leaving just starbucks would have left the logo un-balanced.
  6. Chris Lord

    Chris Lord Senior Member

    Starbucks 4 by 4!
  7. mrp2049

    mrp2049 Senior Member

    Starbucks pubs!

    oooooh! Starbucks clothing!
  8. Harry

    Harry Senior Member

  9. Jimlad

    Jimlad Well-Known Member

    I foresee a Starbucks Cola!
  10. Thewholehogg

    Thewholehogg Active Member

    [ame=]YouTube - STARBUCK boys wanna be her[/ame]

    Starbucks coffee is totally over's just not strong enough!

    I'll stick with the other Starbuck for now.
  11. wac

    wac Senior Member

    "Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores."
  12. tom_nelson

    tom_nelson New Member

    You don't often see their logo away from their coffee shops anyway. When you do it might be on a styrofoam coffee cup. A coffee cup, so you put two and two together
  13. Greg

    Greg Active Member

    Hi Tom,

    Welcome to Design Forums, and I think that's where they're planning to expand the business - away from coffee cups :)
  14. willdawson

    willdawson Junior Member

    Not sure if I'm entirely correct here, but I seem to remember reading something about expanding more to non-English Speaking nations? Makes sense in some respects to do so...

  15. Harry

    Harry Senior Member

    They're already in non-English speaking countries, and Starbucks is Starbucks regardless; their brand will travel across languages with easeā€¦
  16. Greg

    Greg Active Member

    At the same time the original/previous Starbucks logo with the stars did carry certain USA connotations, perhaps dropping the stars is for international benefit too?

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