Sprite: Looks pants! It's "OK" but what is with the weird random out of shape "star" type thing in the background? Looks like a rough sketch gone digital. I do not like it at all, the old design isn't great but atless it is clear.
Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.
I quite like the Pepsi rebrand, its just simple and attractive. Sort of following what coke did with their can by just taking away all the flashy bubbles etc and just using the logo. But the Sprite one is shocking! Looks like a holly leaf? I'd believe that was an initial (poor) design concept but not the finished article!
I think the sprite design is really poor and probably wouldn't make it onto my sheet of first draught choices that i show the client. As for the pepsi one.....let's face it, it's not as good as the logo they had 30 years ago. Something tells me these multi million dollar companies have got too much money to spend. They'd be better off taking a few of the E numbers out of their products!
I believe the 'smile' on the new Pepsi can changes over different products. The diet smile is thinner, Max is fatter, etc..
Did you see the guff that was leaked regarding the development of the Pepsi symbol? Very funny. I mean I like to explore the ethos/idea of a brand but some of it was so OTT that it made me laugh. Something about the development of the logo and the secrets of the universe (or something, I forget). :icon_eek:
At a glance the new logo for Sprite doesn't look great, but after actually buying a bottle of sprite, it does actually look ok, and in my opinion is better than the sprevious one. I do accept it could be better, but I don't think it deserves the bad reception it has been given.
As for the Pepsi logo, it is a great marketing idea to make it look similar to the obama logo too.