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Sprite Re-brand

Discussion in 'Graphic Design Forum:' started by Timmo, Jan 30, 2009.

  1. Timmo

    Timmo Member

  2. Pixels Ink

    Pixels Ink Member

    Pepsi have rebranded too:

    before and after


    the new one is meant to represent a smirk / smile


    It will apparently cost Pepsi $1.5 Billion to re-brand the Pepsi / Mountain Dew / Gatorade lines.

    I don't mind the new sprite revamp. The new Pepsi one is growing on me.
    Last edited: Jan 30, 2009
  3. Stationery Direct

    Stationery Direct Administrator Staff Member

    That is just what I was going to say.
  4. Xenonsoft

    Xenonsoft Active Member

    Can't say I like the Sprite one, but I guess that's partly due to it being poorly presented on that horrid green background.

    Nope, had another look, still not a fan really.
  5. Steven James

    Steven James New Member

    My opinion:

    Sprite: Looks pants! It's "OK" but what is with the weird random out of shape "star" type thing in the background? Looks like a rough sketch gone digital. I do not like it at all, the old design isn't great but atless it is clear.

    Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.

    Steven James
  6. dot design

    dot design Member

    Sprite's rebrand is terrible, looks little its been squashed. Why is the lemon behind the label part, shocking.

    What is going on with recent high level rebrands! Most of them have been questionable!
  7. Pixels Ink

    Pixels Ink Member

    The lemon is split by the label so that the other half is green to represent lime I believe.
  8. Xenonsoft

    Xenonsoft Active Member

    Agreed Steven. It looks like an amateur designers choice of text, really doesn't work for me, it makes the product look like a cheap alternative.
  9. andyd8

    andyd8 Member

    I quite like the Pepsi rebrand, its just simple and attractive. Sort of following what coke did with their can by just taking away all the flashy bubbles etc and just using the logo. But the Sprite one is shocking! Looks like a holly leaf? I'd believe that was an initial (poor) design concept but not the finished article!
  10. dot design

    dot design Member

    Aha, I see, just looks wrong doesn't it?
  11. Pixels Ink

    Pixels Ink Member

    Its not the most polished of brand logos no :)
  12. clarky201

    clarky201 New Member

    Well if that is the new sprite re-brand then it is totally and utterley awful.

    The pepsi one is not as bad but not convinced totally by the choice of font and if the logo is supposed to represent a smile then I think it should be rotated to the left more.
  13. Xenonsoft

    Xenonsoft Active Member

  14. dazines

    dazines New Member

    I think the sprite design is really poor and probably wouldn't make it onto my sheet of first draught choices that i show the client. As for the pepsi one.....let's face it, it's not as good as the logo they had 30 years ago. Something tells me these multi million dollar companies have got too much money to spend. They'd be better off taking a few of the E numbers out of their products!
  15. yogavenger

    yogavenger New Member

    The Pepsi one changes depending on the product

    I believe the 'smile' on the new Pepsi can changes over different products. The diet smile is thinner, Max is fatter, etc..

    Did you see the guff that was leaked regarding the development of the Pepsi symbol? Very funny. I mean I like to explore the ethos/idea of a brand but some of it was so OTT that it made me laugh. Something about the development of the logo and the secrets of the universe (or something, I forget). :icon_eek:
  16. CYoung

    CYoung Member

    At a glance the new logo for Sprite doesn't look great, but after actually buying a bottle of sprite, it does actually look ok, and in my opinion is better than the sprevious one. I do accept it could be better, but I don't think it deserves the bad reception it has been given.

    As for the Pepsi logo, it is a great marketing idea to make it look similar to the obama logo too.
  17. timhoggarth

    timhoggarth New Member

    Hate it, love it...

    I love the new pepsi branding but hate the sprite one, it now looks european, like when you go down the specialty isle in the supermarket with all the polish food stuffs...

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