Sprite Re-brand


Pixels Ink

Pixels Ink

Member
#2
Pepsi have rebranded too:

before and after

pepsi_rebranding-2.jpg


the new one is meant to represent a smirk / smile

6a00d8341c15db53ef010535bce57c970b-800wi



It will apparently cost Pepsi $1.5 Billion to re-brand the Pepsi / Mountain Dew / Gatorade lines.


I don't mind the new sprite revamp. The new Pepsi one is growing on me.
 
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Xenonsoft

Xenonsoft

Active Member
#4
Can't say I like the Sprite one, but I guess that's partly due to it being poorly presented on that horrid green background.

Nope, had another look, still not a fan really.
 
S

Steven James

New Member
#5
My opinion:

Sprite: Looks pants! It's "OK" but what is with the weird random out of shape "star" type thing in the background? Looks like a rough sketch gone digital. I do not like it at all, the old design isn't great but atless it is clear.

Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.

Steven James
 
dot design

dot design

Member
#6
Sprite's rebrand is terrible, looks little its been squashed. Why is the lemon behind the label part, shocking.

What is going on with recent high level rebrands! Most of them have been questionable!
 
Pixels Ink

Pixels Ink

Member
#7
The lemon is split by the label so that the other half is green to represent lime I believe.
 
Xenonsoft

Xenonsoft

Active Member
#8
Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.
Agreed Steven. It looks like an amateur designers choice of text, really doesn't work for me, it makes the product look like a cheap alternative.
 
andyd8

andyd8

Member
#9
I quite like the Pepsi rebrand, its just simple and attractive. Sort of following what coke did with their can by just taking away all the flashy bubbles etc and just using the logo. But the Sprite one is shocking! Looks like a holly leaf? I'd believe that was an initial (poor) design concept but not the finished article!
 
clarky201

clarky201

New Member
#12
Well if that is the new sprite re-brand then it is totally and utterley awful.

The pepsi one is not as bad but not convinced totally by the choice of font and if the logo is supposed to represent a smile then I think it should be rotated to the left more.
 
D

dazines

New Member
#14
I think the sprite design is really poor and probably wouldn't make it onto my sheet of first draught choices that i show the client. As for the pepsi one.....let's face it, it's not as good as the logo they had 30 years ago. Something tells me these multi million dollar companies have got too much money to spend. They'd be better off taking a few of the E numbers out of their products!
 
yogavenger

yogavenger

New Member
#15
The Pepsi one changes depending on the product

I believe the 'smile' on the new Pepsi can changes over different products. The diet smile is thinner, Max is fatter, etc..

Did you see the guff that was leaked regarding the development of the Pepsi symbol? Very funny. I mean I like to explore the ethos/idea of a brand but some of it was so OTT that it made me laugh. Something about the development of the logo and the secrets of the universe (or something, I forget). :icon_eek:
 
CYoung

CYoung

Member
#16
At a glance the new logo for Sprite doesn't look great, but after actually buying a bottle of sprite, it does actually look ok, and in my opinion is better than the sprevious one. I do accept it could be better, but I don't think it deserves the bad reception it has been given.

As for the Pepsi logo, it is a great marketing idea to make it look similar to the obama logo too.
 
T

timhoggarth

New Member
#17
Hate it, love it...

I love the new pepsi branding but hate the sprite one, it now looks european, like when you go down the specialty isle in the supermarket with all the polish food stuffs...
 
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