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SEO Feedback

Discussion in 'Website Design Forum:' started by Xenonsoft, Jun 12, 2009.

  1. Xenonsoft

    Xenonsoft Active Member

    I'm definitely new to SEO and certainly have got a lot to learn, so a good start would be feedback on what's right and what's wrong with neylonhealth.com.

    I realise that meta data hasn't been added, I'll add that on as soon as I've got an internet speed that's quick enough to access my FTP's.

    Other than that it's not ranking amazingly well for 'Sandra Neylon', 4th currently below LinkedIn x2 & Facebook.

    Any tips on what should be there that isn't and what is done right would be appreciated.
     
  2. Harry

    Harry Senior Member

    Meta data is almost totally redundant.

    Content, domain trust, valuable links (quality not quantity) and structured markup should suit you quite well.

    On that site you're using loads of h1 tags. You're only really meant to have one h1 per page. (h1 and SEO)

    Also, you could always put some relevant* keyword text in the alt that's missing off that image.

    *relevant to the picture.
     
  3. Harry

    Harry Senior Member

    Ooh, also, you're using this code:

    HTML:
    <acronym title="Telephone">T: +44 (0)7595-220909<br /></acronym>
    <acronym title="Fax">F: +44 (0)20-8300-1724<br /></acronym>
    <acronym title="E-mail">E: neylonhealth@me.com<br /></acronym>
    
    It should be:

    HTML:
    <abbr title="Telephone">T:</abbr> +44 (0)7595-220909<br />
    <abbr title="Fax">F:</abbr> +44 (0)20-8300-1724<br />
    <abbr title="E-mail">E:</abbr> neylonhealth@me.com
    
     
  4. Sunburn

    Sunburn Active Member

    This may help.....

    A. Metadata

    Page Title: Sandra Neylon Occupational Health Ltd - Vocational Rehabilitation and Absence Management
    Meta Description: --missing--
    Meta Keywords: --missing--
    Page Title is too long

    The maximum recommended length for page titles is 70 characters, your current page title is 88 characters.
    Meta Description Not Found

    This page is missing a meta description. It's important to add a meta description for every page on your site, the meta description is what frequently shows up under your page title in search results and convinces people to click-through to your site.

    No Meta Keywords Found

    There were no keywords detected in the metadata of the website.

    Though Google does not seem to place high relevance on meta keywords to determine the content of a website, other engines like Yahoo! may still look at these.

    Since it doesn't hurt you to have metakeywords, we'd suggest going ahead and adding them to the page.

    B. Heading Summary

    Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

    Total headings found: 6.

    Heading Type Text
    First-Level (H1) Neylon Occupational Health Ltd
    First-Level (H1) Contact me:
    First-Level (H1) Welcome To Neylon Occupational Health Ltd
    First-Level (H1) Services:
    First-Level (H1) Clients:

    Second-Level (H2) Good Health is Good Business

    !!! ---- More than one H1 tag found.

    More than one primary heading tags ( 5 H1 tags found) have are on the page. This is not a critical issue, but we suggest having a single primary heading per page.

    C. Image Summary

    Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

    HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
    Total images found: 1.

    URL Alt Text Repeat
    images/profile_img.png Missing 1

    D. Interior Page Analysis: 0 Pages Processed

    No Interior Pages !


    E. Readability Level: Advanced / Doctoral Degree

    This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

    II. Off-Page SEO

    Off-Page SEO includes all the things you do to promote your website outside the design of the website itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indexes are all parts of Off-Page SEO.

    A. Domain Info

    Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.

    Domain Age: 1 month, 14 days
    Time To Expiration: 10 months, 16 days

    The domain for this website is set to expire in less than a year (10 months, 16 days ).
    We would suggest renewing this domain with your registrar. Google and other search engines may penalize websites with domains that are set to expire soon. The reason for this is that many spam sites are often registered for short periods of time. Most registrars support paying upfront for several years and the cost is usually only about $10-$20 per year, so it is generally worth it.

    Permanent Redirect Not Found

    Search engines may think neylonhealth.com and Sandra Neylon Occupational Health Ltd - Vocational Rehabilitation and Absence Management are two different sites.You should set up a permanent redirect (technically called a "301 redirect") between these sites. Once you do that, you will get full search engine credit for your work on these sites.

    For example, neylonhealth.com seems to have 0 inbound links whereas Sandra Neylon Occupational Health Ltd - Vocational Rehabilitation and Absence Management has 0 inbound links. By correctly configuring a permanent 301 redirect, the search rankings might improve as all inbound links are correctly counted for the website.
    B. Google PageRank: 0

    "Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important." - From Google

    Learn more about Google Page Rank and Internet Marketing...
    C. Google Indexed Pages: 1

    This number is the approximate number of pages on neylonhealth.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

    D. Last Google Crawl Date: June 06, 2009 @ 09:16 AM (GMT)

    Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.

    E. Traffic Rank: Not Ranked

    Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

    Currently, neylonhealth.com is not being tracked by Alexa. This is usually the case if the site is relatively new or if the traffic level is not high enough to place it in the top million or so sites.

    F. Inbound Links: N/A

    One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

    Learn more about building inbound links to your site.

    G. DMOZ Directory: No Entry Found

    neylonhealth is not listed in DMOZ.

    DMOZ, The Open Directory Project, is the largest and most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.
    H. Yahoo! Directory: No Entry Found

    neylonhealth is not listed in the Yahoo! Directory.

    The Yahoo! Directory is a web directory which rivals the DMOZ Open Directory Project in size. We recommend that every business have a listing in the Yahoo! Directory.

    Read this blog article for more information about why it is important for your company to be listed in online directories such as Yahoo! Directory and DMOZ.

    I. ZoomInfo: No Entry Found

    neylonhealth is not listed in the ZoomInfo directory.

    ZoomInfo is a business directory and search engine, with profiles on more than 37 million people and 3.5 million companies.

    III. Blogosphere

    Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

    IV. Social Mediasphere

    Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company. Learn more.

    A. del.icio.us bookmarks: 0

    del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

    B. Digg.com Submission Summary

    Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your website.

    The website neylonhealth.com has 0 articles submitted to digg.com. These articles received a total of 0 diggs (votes) and 0 of these articles made it to the front page of digg.com.

    B. Conversion Form: Not Found

    The web page does not seem to contain any type of signup form where visitors can subscribe to a newsletter or future updates.

    We would suggest adding some type of simple subscription form (at a minimum) that allows users to get email updates. This is a great way for visitors to express their interest in the company and it's offering and for the business to stay in touch. Though RSS usage continues to increase, email is still what a majority of site visitors know and understand.
     
  5. Sunburn

    Sunburn Active Member

    Have a read of the above and action where you can, that site really is in poor shape, however, the good news is, a little work will reap big gains!

    I haven't looked at your source code in much detail, but reading Harry's comments, im sure there will be other niggles that needs to be addressed.

    Hope it helps.

    Geoff.
     
  6. Harry

    Harry Senior Member

    What did you use for that lot Geoff? I ought to start looking more at SEO.
     
  7. Xenonsoft

    Xenonsoft Active Member

    @ Geoff, that's fantastic feedback. What website did you get that from, haven't seen it around before.


    Cheers Harry. I didn't know it was generally advised for one h1 tag per page.

    Also, I thought I had added alt text for the image, clearly not, that will be addressed for sure.

    Cheers again.

    I did it as above stretching across the whole of the line so that the hover would show up what the number or email address actually is.

    Good point about using abbr instead of acronym, got that one wrong.
     
  8. Harry

    Harry Senior Member

    The thing there is only T stands for telephone, the number itself isn't an abbreviation for anything. They're tricky ones, abbrs and acronyms.
     
  9. Xenonsoft

    Xenonsoft Active Member

    Yeah I get you, but it's a technicality.

    I guess it'll affect those with screen readers, but it's better as is for those without :confused:
     
  10. Harry

    Harry Senior Member

    Haha it's not a technicality—it's just wrong ;)
     
  11. Xenonsoft

    Xenonsoft Active Member

    It may be wrong, but it doesn't really matter except for the above point I assume ;)


    No point adhering to 'standards' if not doing so has no faults at all.
     
  12. br3n

    br3n Senior Member

    Great posts, in particular from geoff - must be unfortunate having the same name as a musician? well for SEO purposes anyway! :p
     
  13. ch3tzy

    ch3tzy Senior Member

    Not SEO related, but seems to be a design issue / coding issue.

    Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.5; en-US; rv:1.9.0.5) Gecko/2008120121 Firefox/3.0.5

    Check attachment.
     

    Attached Files:

  14. Xenonsoft

    Xenonsoft Active Member

    Cheers Chetzy, we've had problems with that sort of thing before but thought it was sorted, will look into it.
     
  15. Sunburn

    Sunburn Active Member

    you may laff but all i have to do is include some content related country and western music and song lyrics and i could watch the *mind the pun* HITS roll in.... :)
     
  16. Xenonsoft

    Xenonsoft Active Member

    I'm looking at some browser shots but is there any chance you could check over it and see if it's alright now Ch3tzy?
     
  17. Atelier Maison

    Atelier Maison Junior Member

    Sunburn Geoff is really on the ball isn't he! I think I'll take a long look at his answers!

    :)
     
  18. Sunburn

    Sunburn Active Member

    Cheers Atelier Maison,

    Be sure to check out my other posts, some good free advice/info if do say my self :)
     
  19. Xenonsoft

    Xenonsoft Active Member

    Geoff, I'm assuming your large post was generated on some website that you just input the URL and it does the rest?

    If so, any chance you could chuck us the URL? :)
     
  20. Sunburn

    Sunburn Active Member

    Hrmm I thought passed this over to you already... ah it was harry, ok try this. (take the results with a big pinch of salt though, its only a guide and should be considered as a general pointer in the right direction)

    Website SEO Tool | Website Grader
     

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