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Self Branding Redesign opinions

Discussion in 'Graphic Design & Logo Design Critique:' started by haygy, Jan 21, 2014.

  1. haygy

    haygy New Member

    Hi everyone,

    After being told by a design studio that my own branding looks dated, I thought it was time for a redesign.

    Here is my old logo on the left and the new one on the right. Just need to know what people's thoughts are on it and whether I'm going in the right direction.


    Screen shot 2014-01-21 at 22.21.52.jpg
  2. Paul Murray

    Paul Murray Moderator Staff Member

    I like it, it's definitely a step in the right direction. The weight of the H looks a little lighter than the S though, I'd beef it up a bit to keep them looking consistent. The type beneath it I think needs increasing a bit and the actual mark reducing a little, they look a little unbalanced, and I suspect the type will not look great at small sizes.
  3. haygy

    haygy New Member

    Thanks for the comments Paul. With fresh eyes this morning I agree the H needs thickening a tad.
  4. Stationery Direct

    Stationery Direct Administrator Staff Member

    I like it, very clever.
  5. hankscorpio

    hankscorpio Moderator Staff Member

    I instantly thought "dollar signs" when I saw the one on the right.
  6. andybdesign

    andybdesign Active Member

    I also saw the dollar sign immediately.

    Visually I like it but I just wonder whether the dollar sign is a bit of an issue.
  7. lucy

    lucy Member

    mmm I agree, it looks more like a dollar sign than S and H. That's great if you want your clients to think about money straight away!
  8. @GCarlD

    @GCarlD Well-Known Member

    Yeah same as above comments, I instantly thought of '$'
    lucy likes this.
  9. haygy

    haygy New Member

    Thanks everyone, I also agree that the logo is a bit dollar-esque.
    So I came up with a new design based on a similar idea of combining the letters but in a different way.
    Here's what I've come up with...
    logo 2-01.jpg
  10. Sam Cowley

    Sam Cowley Member

    Yeah really well done with the new design, I can see the outdated side of the first one but the new one definitely is better. Great work.
  11. lucy

    lucy Member

    A clever 'take' on your initials and shows creativity and flair. I prefer the first one in bold, if that helps...
    haygy likes this.
  12. haygy

    haygy New Member

    Thanks Lucy, I'm trying to go for a more dynamic look.

    Here's the latest version of the logo with more symmetry and a colour choice.

    my new logo-02.jpg
  13. NUGFX

    NUGFX Member

  14. haygy

    haygy New Member

    Blast, I haven't seen that logo before. Though I think my first attempt is a lot closer to this than the newest version.
  15. hankscorpio

    hankscorpio Moderator Staff Member

    Yes - I don't think there's really any comparison to the St. Helens, even in your first or last versions.
  16. lucy

    lucy Member

    Hi, I like your improvements to the logo! I don't think St Helens is too similar at all. St Helens reminds me of a School logo...

    I would choose your improved logo version, well done

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