The Jordan's packaging is great, but yes I think that the stenciled logo looks a little militaristic although, having said that, it could just as easily be the kind of type you'd find stamped on the the side of a wooden goods crate. Rustic.
The Ketchup is nice as well. The ketchup bottle is iconic.
I was once perusing the Landor website and came across shots of either Miller or Coors (I forget which) packaging that they'd designed - sumptuously shot, beads of condensation trickling down the frosted glass. I liked it so much that on the way home I stopped to buy a four-pack! As a consumer I've always been susceptible to good packaging.