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Question about logo quidelines


I'm not sure if that's what they are called but I see a lotof designers use these guidelines when finalizing their logos.

Does anyone know what their purpose is? My guess is that they are to make porportions precise and easier to reproduce?
Are they neccessary in all logo designs, and how can they be used for more complicated organically shaped logos like say Starbucks or logos with handwritten letters?



Staff member
Brand guidelines give the dos and donts of using the logo. Size, space around it, colour combos, etc. The purpose is to give consistent look and feel no matter who produces them.


Staff member
LOL! No worries @Yan

I've seen a lot of this over the past couple of years and especially recently.
An image or logo that has been constructed from perfect circles.

In all honesty, I'm not sure what the thinking is apart from maybe to say "look what a clever Designer I am". ;)

There however is some solid design principals behind using the Golden Ratio (rule of thirds) and pure geometric shapes like the circle.
When I create a logo, I will often try to use constrained (perfect) circles for many of the curves where I can as there is a kind of purity there.

I think that Apple example has been made retrospectively by someone else to show how this applies but if you look, there are not that many that are used to construct the main part of the apple shape and the curves of the Golden Ratio could be made to fit many things if you turn it around.
A bit like using French Curves to draw lines.

...Or Donald Trump's head.

Paul Murray

Staff member
In all honesty, I'm not sure what the thinking is apart from maybe to say "look what a clever Designer I am". ;)
This is what I tend to think, i.e. it's a way of showcasing that the client is getting something 'designed'. Ultimately it's padding and is just there for people who appreciate grids. Some are impressive, especially if they're hand done with actual mathematics and formulae. Most of the time though it's just a composition consisting of circles that conform to the golden ration. I tried the technique once and it doesn't feel like I was designing something. It was more akin to finding a design in the chaos than actually thinking about what I was producing.


Staff member
Ok I think I can understand why the OP is confused with the apple logo, it's got the a golden ratio spiral on the apple logo but it doesn't actually relate to anything in the entire design.

I can understand all the circles as it's 'relative position' and ensures the design stays the same as it's scaled etc but the golden ratio spiral is literally just placed on top with no correlation to anything else, it's like it's been put there to 'look clever' as said.