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  1. Printed_com

    Printed_com New Member

    At one point everyone was talking about QR codes and you saw them everywhere from newspapers to posters. But i've realised there are less and less of them around.
    What are your thoughts on them? Do you think they are effective piece of marketing or not?
     
  2. mcskillz

    mcskillz Member

    They'd be effective if people stopped using them poorly.

    Instances of bad use? On a subway / underground ad - no signal - no use.

    What they lead you to - there is no point having it as a 'replacement' for just typing a url it is sitting next to. It has to lead to engaging mobile content, or at the very least a mobile optimised site.

    People executing them poorly is just killing them across the board - people generally don't bother with them unless there is some 'reward' for using them.
     
  3. mcskillz

    mcskillz Member

    Example attached I did for one QR Code job - Revolution Vodka Bars - the QR code led to a lil saying, that when repeated to the barstaff, got a certain drinks promo. The qr code destination was changed a number of times over the course of the night to keep people engaged and checking it.
     

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  4. wac

    wac Senior Member

    The trouble with QR codes is that they are inherently ugly. You can push them to an extent, as I did with the example below, but there still ugly lil buggers. As the above post notes, another problem is that they are frequently used redundantly, a good example of this is QR codes on business cards that lead to the same URL that is printed next to the QR code!

    [​IMG]
     
  5. mcskillz

    mcskillz Member

    Exactly my point - unless they give the user something unique, unusual, or useful they are pointless.
     
  6. I think they where/are a bit of a flash in the pan, Augmented Reality in posters and other media will become a big thing i think

    Take a look at these vids:

    http://www.youtube.com/watch?v=Mx74Kf5ScA4

    http://www.youtube.com/watch?v=2VQ9Nte2AJo&feature=related
     
  7. I had to put a QR code on a To Let Sign yesterday... all it did was go to the webpage on their site advertising that property...

    I don't see the point of QR codes at all personally...
     
  8. aibrean

    aibrean Member

    I use one on my business card. I use it as a conversation piece. The front has my eye illustration and the code. The back has my details (minus the website URL because it's redundant - I figure they can tell from my email what my domain is). I pin the front side on community pin boards. They can scan without taking the card. Also, if I happened to win a lunch drawing (where they have the drop your card for businesses and then feature the card they pulled), people could quickly scan it if they were interested.

    If you are going to use them, use a trackable URL.
     
  9. solopressuk

    solopressuk Member

  10. Printed_com

    Printed_com New Member

    Did you track the URL, to see if anybody was coming in from it?
     
  11. Dunno, I was supplied the QR codes and just put them into the design.
     
  12. aibrean

    aibrean Member

    My client supplied me with a QR code and then I went back asking if it was trackable. When they said no, I suggested bit.ly (which they used already for URL shortening). It doesn't hurt, and makes you sound more knowledgeable, to ask the client.
     
  13. True, I was supplied this by a digital agency in London, so they should know what they're doing :) LOL.
     
  14. berry

    berry Active Member

    QR codes are a technology that desperately wants our attention.The technology behind QR codes was not invented for advertising and marketing - we are just co-opting its usage, and it shows.From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. Just another design fad that very few consumers are really interested apart from trendy marketeers. Is the effort required to read a QR code really worth the result? I doubt it. One potential drawback to QR codes maybe that not enough people are aware of what they are and what to do with them. That lack of awareness will surely consign it to the creative dustbin in time. Another issue is that the ability to use QR code technology is limited by whether or not a consumer has a smart phone or a cell phone equipped with a camera and can really really be bothered to faff around to scan and digest web information on a itsy bitsy smartphone. The Ad World is littered with technological fails because it doesn't understand the true consumer mind or personality. Do you really think the person walking past a Hienz Tomato sauce poster outside Tesco's is going to be that stimulated to whip out the smartphone, scan, wait for connection, just to get information she already has a handle on?
     
  15. Levi

    Levi Moderator Staff Member

    Nah that would be microsofts 'tag'... basically a colour version of the qr code.
    QR codes will be around for a LONG time in my opinion or at least until nfc becomes a cheap enough and readily available option, hell my dad, the least techy person in the world, knows what you do with a qr code... shame he doesn't have a phone that actually does it lol
     
  16. GilmoreVisuals

    GilmoreVisuals Active Member

    Yeah. There have been many times I have seen them just casually thrown in to look like they are up to date with technology... (I was guilty of this..) but I think they will die out... I think with potential like google being able to take any image and search it there is no real limitation to taking an icon/logo/number etc and registering it as a 'qr' code which would link the user to whatever the link would be...
     
  17. Tony Hardy

    Tony Hardy Guest

    Are they easy to make? Not a clue how it's done to be honest!
     
  18. Levi

    Levi Moderator Staff Member

    yeah, basically go to a site like this, stick in the required info and a pattern is made. Save and apply where necessary.
     
  19. GilmoreVisuals

    GilmoreVisuals Active Member

    Yeah, and if they need to be scaled up or down (if they are not vector that is) then in PS the image size > nearest neighbor > double/half the size - just so the quality is still perfect.
     
  20. Tony Hardy

    Tony Hardy Guest

    That's fairly good like. I've seen people offering different colour versions and things before. How is that done?
     

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