Today I found this article talking about the logo for the 2018 Winter Olympic Games - http://www.underconsideration.com/brandnew/archives/winter_olympics.php . I thought it could be a good excuse to open a discussion concerning the direction design is taking. Sometimes I have the impression that we are going too far in terms of minimalistic and conceptual approach. Every now and again I bump on logo designs literally composed of two lines that should convey an idea. However, if my trained eye cannot catch that idea, I am likely to think an ordinary individual might not either. There are certainly exceptions, especially when the target audience is so narrow and specific that you ignore the existence of that world yourself. But speaking in general, I am wondering if we - as a global designer community - are truly doing people's interests.