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What do you spend per month on PPC?

  1. Less than £100

    2 vote(s)
  2. £100 - £500

    1 vote(s)
  3. £500 - £1000

    2 vote(s)
  4. £1000 - £2500

    0 vote(s)
  5. £2500 - £5000

    0 vote(s)
  6. £5000 +

    0 vote(s)
  1. Stationery Direct

    Stationery Direct Administrator Staff Member

    Anyone running a PPC campaign for their business? What sort of budget are you spending per month? Anonymous Poll...
  2. Tony Hardy

    Tony Hardy Well-Known Member

    I'm not spending any budget on PPC as yet. Google keep sending me sign up vouchers though!
  3. FurnitureGuy

    FurnitureGuy Member

    A business I do marketing for used to use Adwords, the spending was in the region of £1000 per month when I inherited responsibility of the campaign management. My own belief is that it wasn't the right way to market for our type of business (a specific industrial product, with the main customer base being large OEM businesses) so first I filtered the keywords to stop the people just wanting information on the product being made, but then I took a decision last June to turn off the campaign all together, since then there hasn't been a noticeable drop in enquiries... in fact our record month (and the top 3 or 4 months) for enquiries received have been since the AdWords campaign was stopped which makes the saving of £1000 per month even better!

    I think AdWords is great when selling to the general consumer market, especially where you can use it to promote a special offer on your product e.g. "The new iPhone 5 for £XX per month" etc. but AdWords isn't for everyone.
  4. Orderart

    Orderart New Member

    Hi there, I would start low, say 200 a month. Really depends on the nature of the campaign and how you want the traffic to be converted. I.e generate leads, collect email addresses or build brand awareness.

    I would advise using google conversion tracking, over time you will be able to work out the optimal budget.

    I have a load of free 75 vouchers from my marketing practice left over if you haven't applied one to the account already?

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