Print Reseller Scheme
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

New Logo Design - F1C

Discussion in 'Logo Design & Brand Identity Forum:' started by glenwheeler, Nov 15, 2009.

  1. glenwheeler

    glenwheeler Senior Member

    Hi Guys,

    Just bought a new domain and have started work on a layout for my website. Here are two logo's for it, what are your thoughts?

    Logo 1: A speedometer Design, which has a shape of a pen, and a stroke at the bottom. I am not 100% on the "F1" Font and Colour.


    Logo 2: Flast Design Shaped like a Pen tool. Again I dont think I like the "F1" font here either. It looks mashed together.


    Any comments would be cool, thanks guys.
  2. Renniks

    Renniks Senior Member

    I love the first one except the F1 (which I assume you meant not 100%, and didn't mean 'now 100%' )
    The kerning on creative could maybe be tinkered with but I'd work on the f1,,, not sure on the lack of serifs on the bottom of the 1 personally.
  3. glenwheeler

    glenwheeler Senior Member

    lol thanks for the comments mate. I did mean "Not" and its been changed now.
  4. Krey20

    Krey20 Senior Member

    Not keen on the gradient in the F1, I don't think it needs it, seems fussy. I think you are cramming too many font together as well which is sending mixed signals.
    I like the F1 arrangement in the bottom version, but the typeface makes it look too much like "Fi"
    Maybe consider spelling it out as 'Formula One' or 'Formula 1'. F1 has a clear racing meaning. whereas 'Formula One' opens up the possibilites, it sounds a bit scientific, like it's a secret recipe or something.
    If you use that connotation, the top design could be seen as a speed-o or measuring scales.

    I think this is a good start, but there is plenty of work ahead.
    You have to be clear about what you need to communicate. Have a brainstorm before sitting back down to it again, just a list of words that tell you what you want to tell others.
  5. HippySunshine

    HippySunshine Senior Member

    Prefer the frist.
    like: the speedometer idea
    dislike: the F1 seems out of place and not keen on the either.

    Nice work though and I would definitley stick with the speedometer idea
  6. Levi

    Levi Moderator Staff Member

    Honestly they just seem clichéd and the 'f1' design is fairly similar to the f1 website design.

    What's the first things you think of when hearing f1 - speed and chequered flag followed by racing car and then probably lewis hamilton (due to the amount he's shoved down our throats during f1 seasons). Jenson/Brawn might get a look in this year though.
  7. designium

    designium Member

    i love the typeface..what it is?
  8. glenwheeler

    glenwheeler Senior Member

    thanks for the comments guy, especially Krey's you have given me a lot of thinking to do!
  9. charles

    charles Senior Member

    I really like what ou did with speed/pen very creative.

    F1 idea is slightly obscure maybe there needs to be something to link it to what you do in some more obvious way; like a tagline?
  10. Krey20

    Krey20 Senior Member

    The logo needs to be clear and concise enough to work without a tagline, it shouldn't be something you use to get the idea across, it should be used as reinforcement.
    If something else needs to be communicated it needs to be included inherently within the logo.
  11. charles

    charles Senior Member

    well yes but it could be just one word as part of the logo...

    But I know what you're saying Krey!
  12. berry

    berry Active Member

    ....not another "Creative!"
  13. Levi

    Levi Moderator Staff Member

    Berry you just started a trend :p
  14. Thewholehogg

    Thewholehogg Active Member

    How creative.
  15. glenwheeler

    glenwheeler Senior Member

    Yeah...very, ummm F1 Creative
  16. Designbakehouse

    Designbakehouse Junior Member

    I really like what You did!
  17. glenwheeler

    glenwheeler Senior Member

    I have taken the guys comments on board and trying to get some changes done, when I get round to it Ill drop the new designs round herel.
  18. Kevin

    Kevin Senior Member

    I like the first logo, very original. The F1 needs a better font though.

    May I ask, why F1 ?
  19. glenwheeler

    glenwheeler Senior Member

    Formula fast and furious booya!
  20. Thewholehogg

    Thewholehogg Active Member

    ...and going round in circles.

Share This Page