Seriously... that main brand looks like something a 'cousins friends pet dog who owns a copy of photoshop' would do.
Now trying to work out how the monogram 'relates' to the new text based logo....
Oh and isn't burberry the brand that is burning most of it's 'end of line' stuff because they don't want the chavs to get it....never really understood why they were popular in the first place if I'm honest.
That bugged me also. It's the founder's initials in a font reminiscent of a style that Saville just liked. It's too detached from the main identity for my liking but I guess we'll see how it all works in context.
I know Burberry is supposed to be, or at least once was, a 'high end brand' - but to me, my only association with it is some panhead wearing a burberry cap at a funny angle in a bus stop. Maybe combined with an Umbro tracksuit tucked into their socks.
Critically, the only bone I would throw the new design is that the repeat pattern is faintly reminiscent of a branded version of their signature burberry tartan (reminiscent in that the palette is similar and it's a pattern - that's where it ends). I'm clutching at straws though.
Are these two images all there is to the rebrand, as they're all I've seen in any articles that refer to it?