That bugged me also. It's the founder's initials in a font reminiscent of a style that Saville just liked. It's too detached from the main identity for my liking but I guess we'll see how it all works in context.Now trying to work out how the monogram 'relates' to the new text based logo....
Hurts my eyes!If anyone's interested, here's the monogram pattern on a tram. Still not sure I'm feeling it, feels pretty gaudy to me.
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Source: Keith Ho – https://www.linkedin.com/feed/update/urn:li:activity:6442257288622374912