American Airlines showed the world their rebrand today. What does anybody think of it? http://www.creativereview.co.uk/cr-blog/2013/january/american-airlines-futurebrand I'm not a fan of gradients, but have to say, it really looks quite sleek. A massive departure from what they had, and I think it's a positive one. However, if was American Airlines, I think I would've had to opt for this fantastic retro rebrand; http://www.canny-creative.com/2012/11/american-airlines-rebrand-daily-inspiration-0006/ What do you think? Which would you have went for?