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Monopoly Repackaging

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Jan 12, 2009.

  1. Greg

    Greg Active Member

    Just found this great repackaging project completed by Andy Mangold (currently studying Graphic Design at the Maryland Institute College of Art), thought it was great myself so thought I'd post here for others to see (if you haven't already) :)


  2. David

    David New Member

    It nice, but it looks like a chocolate box
  3. Greg

    Greg Active Member

    It does have an element of Thornton's toffee about it!
    Would have been good to see a new design for the board & cards to match the re-designed packaging :)
  4. gre

    gre Junior Member

    i prefer the original.

    it has heritage, they should never change it.
  5. berry

    berry Active Member

    i agree.

    If you didn't know about the game and what the game was. What does it communicate?
    It's design over content. Do you get excited about buying the game? Or do you just like the design?

    It's like a Dairy Milk Box. Does it have edible hotels? Now...Edible Monoply that's could be something. Imaging popping into Tesco's to buy new Houses and Hotels!!

    ( 7 posts left Greg!)
  6. gre

    gre Junior Member

    I've seen edible monopoly.

    Infact, i've eaten it.

  7. Greg

    Greg Active Member

    As I know the game I recognised the main character image used on the front of the box, but yes I agree with what you're saying, it doesn't really sell the game, perhaps that's why I found his packaging project interesting as it is so different to all the other board games on the shelves, but looking at it practically, it wouldn't promote the game!

    If it was for a Thornton's special edition edible version then it could be spot on! :D
    (6 posts! :D)
  8. First thought: Chocolate!

    For a monopoly box its pretty crap...for a chocolate box...its awesome! :) (I am talking about the main box here)

    The little holders for the cards and money are pretty cool though (my old set doesnt have that so forgive me if this is standard now!)

    that holder strip will be lost or broken in an instant though...
  9. gre

    gre Junior Member

    don't get me wrong, it's nicely designed.

    it's just too big a leap from the classic. It's good for a Uni project.
  10. Yeah its nice and clean and...chocolaty!

    Nicely printed too...
  11. rossnorthernunion

    rossnorthernunion Senior Member

    Thats the one for me.

    Well designed - good packaging. Chocolate box or not its a quality redesign. A great move up from the countless shabby real 'redesigns' Waddingtons have done over the years.

    I'd buy it. And build a house on Old Kent Road.
  12. tim

    tim Senior Member

    Agreed :D there's something strange that attracts me, simplicity i guess.
  13. Lee Newham

    Lee Newham Junior Member

    Pretty but no great idea. Not better than the original and it doesn't capture the spirit of the game. If this is a student project then it's poor. It should wow you.

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