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McDonald's New Packaging


Greg

Active Member
#1
In 2009 & 2010 McDonald's will be rolling out its new packaging designs to 13,900 restaurants' in the United States and another 117 countries worldwide.

Will it change the way the world feels about eating McDonald's food?


That, apparently, was what Birmingham-based design studio Boxer was asked to do when McDonald’s commissioned it for the mammoth project (Business Week has a great story detailing all the thinking behind the strategy and quotes from both the client and Boxer).



McDonald's is rolling out new designs for its food packaging aimed at fortifying the brand and staying ahead of obesity concerns

 

tim

Senior Member
#2
wow, that's quite a hefty job!
well finished tho by the company.

But do they get free McDonald's?
 

blueocto

Senior Member
#3
IMO it looks more in keeping with the times, but at the end of the day, its still a greasy Maccy D's in nice wrapping!
I can't see myself losing 10 calories by admiring the lovely typography, can you?
 

tim

Senior Member
#4
Can I just say, I'm happy about a few things...

1. Maccy D's are repackaging the boring and heavily endorsed stuff
2. The designer is based in the same city as I am. (dno why that's good)
3. It gives you something to read when you're eating (GOOOD)

I had Mcdonalds today actually, and although the 'french-fries' tasted frankly, horrible, it was made decent by the lovely packaging
 

blueocto

Senior Member
#5
tim-ater said:
I had Mcdonalds today actually, and although the 'french-fries' tasted frankly, horrible, it was made decent by the lovely packaging
haha sounds like brainwashing to me .... or is that Advertising? :p hehe
 

tim

Senior Member
#6
lol yeah I'm a bit of a sucker for nice packaging/adverts.

Talking of nice packaging/adverts... has anyone seen the advert with the plasticine men about making your children tackle obesity or something? I love it!
 

blueocto

Senior Member
#7
tim-ater said:
lol yeah I'm a bit of a sucker for nice packaging/adverts.

Talking of nice packaging/adverts... has anyone seen the advert with the plasticine men about making your children tackle obesity or something? I love it!
Yeahh! I just watched it before, bet it took agggess but it is really cool :D
 
#9
The packaging and the new store designs look great. Glad to see they have used more environmentally friendly materials. If I get on a design jury again this year it may get my vote.