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McDonald's New Packaging

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Jan 2, 2009.

  1. Greg

    Greg Active Member

    In 2009 & 2010 McDonald's will be rolling out its new packaging designs to 13,900 restaurants' in the United States and another 117 countries worldwide.

    Will it change the way the world feels about eating McDonald's food?

    That, apparently, was what Birmingham-based design studio Boxer was asked to do when McDonald’s commissioned it for the mammoth project (Business Week has a great story detailing all the thinking behind the strategy and quotes from both the client and Boxer).


  2. tim

    tim Senior Member

    wow, that's quite a hefty job!
    well finished tho by the company.

    But do they get free McDonald's?
  3. blueocto

    blueocto Senior Member

    IMO it looks more in keeping with the times, but at the end of the day, its still a greasy Maccy D's in nice wrapping!
    I can't see myself losing 10 calories by admiring the lovely typography, can you?
  4. tim

    tim Senior Member

    Can I just say, I'm happy about a few things...

    1. Maccy D's are repackaging the boring and heavily endorsed stuff
    2. The designer is based in the same city as I am. (dno why that's good)
    3. It gives you something to read when you're eating (GOOOD)

    I had Mcdonalds today actually, and although the 'french-fries' tasted frankly, horrible, it was made decent by the lovely packaging
  5. blueocto

    blueocto Senior Member

    haha sounds like brainwashing to me .... or is that Advertising? :p hehe
  6. tim

    tim Senior Member

    lol yeah I'm a bit of a sucker for nice packaging/adverts.

    Talking of nice packaging/adverts... has anyone seen the advert with the plasticine men about making your children tackle obesity or something? I love it!
  7. blueocto

    blueocto Senior Member

    Yeahh! I just watched it before, bet it took agggess but it is really cool :D
  8. br3n

    br3n Senior Member

    too little too late.
  9. Lee Newham

    Lee Newham Junior Member

    The packaging and the new store designs look great. Glad to see they have used more environmentally friendly materials. If I get on a design jury again this year it may get my vote.
  10. Leventhan

    Leventhan Junior Member

    Well, the packaging is certainly a delicious thing to look at to say the least. :|

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