Logo project


Aerodyll

Aerodyll

New Member
#1
Hi guys. After some advice I received on here I have recently started a new project that will enable me to practice logo design. I will be making a series of 26 logo's, one for each letter of the alphabet. For each logo I will begin by creating a creative brief like what I may receive from initial discussions with a client. This brief may be something I already have in mind but the idea is that I will use brief generator websites to give me a start so I do not spend too long creating the brief and can jump into the work. Note I will not be making a logo for the letter 'A,B,C e.t.c.' I will simply be using the letter 'A' as the first letter of the name of the fictional entity I will be developing my logo's for, a bit silly I know but gotta start somewhere and at least it gives me a frame to start with.

As the aim is to use this as a vehicle to accelerate my learning I will be using various Skillshare tutorials to learn new techniques and methods and incorporate these if they fit the brief. I will also be seeking feedback on my work, either by posting on here or maybe getting the help of some of my designer friends. So if anyone on here could oblige me with some comments I would be grateful. I am unsure whether it would be a good idea to show the brief or just give a summary of the entity as the briefs are a bit OTT to add here I think.
(I did intent to go in alphabetical order but my first brief sort of jumped out at me and got me enthused so they will not be in any particular order)

So below is project 001: Habitat

Habitat is a manufacturer and retailer of heavy duty camping supplies, think 'Go Outdoors' but for portaledges. They see their biggest competitors as 'Blacks' and 'Alpkit' and essentially want a logo that looks the part.

I have gone through a number of iterations, more detailed than this one but this is the final version that stood out to me. Logo project, , Logo Design & Brand Identity Forum:
I have also toyed with the idea of a wider version Logo project, , Logo Design & Brand Identity Forum:

I discovered the shape with the triangles by accident while experimenting with shapes. I was drawing a tent to begin with but due to a pathfinder mistake I went down this route instead. The sharp angles are intended to look adventurous but not aggressive as the brand needs to look strong and reliable none of the angles could be so sharp as to look fragile. The small isosceles triangle is reminiscent of the basic shape of an old time tent but also as it is hanging under the overhand of the larger obtuse triangle it resembles the shape of a portaledge hanging from a mountainside. The negative space to the left of the two triangles implies a third triangle (I hope anyway) that makes the whole symbol look like an old style pitched tent or sleeping bag.
For colour I went with orange as this is a good high-vis colour used in a lot of safety equipment and would be a good colour to be associated with their brand of high end camping gear. The type is based on Consolas Bold, slightly edited on the A and I characters to make it a bit more sleek and recognisable.

And for my amusement here is one showing a basic grid I made using the golden ratio. I honestly thought this was a bit of graphic design BS but when I overlaid the ratio over my work I was stunned. It actually really matches my original work which was a bit spooky to be honest. I will be using this from now on though.
Logo project, , Logo Design & Brand Identity Forum:

So guys if you would oblige me please let me know what you think, I would be very grateful. Also let me know if I have waffled on too much. I wasn't sure whether it would be best to say less or more so I went somewhere in-between.

Thanks,
Ben
 
Levi

Levi

Moderator
Staff member
#3
um, main issue I can see there is that Habitat is an already existing business and is actually quite well known, it's basically a 'high end' ikea.

Oh and pretty sure your design doesn't actually work with golden ratio, that's not how I was taught to you use it... also just by looking at it, it seems slightly off balanced or 'too big' imo.
 
Last edited:
Wardy

Wardy

Well-Known Member
#4
You could've written more?! Less please, we are not your tutor! :)

For starters, please don't put an apostrophe in 'logos'.

It definitely doesn't follow the golden ratio, otherwise the topmost point would be on the third.

The design is quite nice. I like the font, but you would need to put on there what the company does as there are a number of
companies with that name.
 
Aerodyll

Aerodyll

New Member
#5
Thanks for taking time to comment guys.

I wasn't aware Habitat existed initially but did find out about them very quickly when doing my research however as this is fictional I didn't see it as an issue. But good point Wardy that maybe even for fictional work I should recognise other brands will often have the same or similar names so I should seek to differentiate them somehow, good feedback.

Apologies for bastardising the golden ratio, I would be stunned had I used it correctly as I hadn't studied it prior to making this. However since your first comment Levi I have watched many videos and read blog posts and though I can see there is certainly something behind the golden ratio and it is not some magic BS as I flippantly stated I don't really see how I have used it incorrectly either. I will continue looking into this as it is very intriguing. On this note are there any particularly good resources you know of that I can use to learn about the golden ratio? I am hammering youtube, google and skillshare but if there are any gems I'm all ears.

And @Wardy: Gotya, less is more ;) I'm ashamed that I like the sound of my own voice sometimes when I'm excited. I shall moderate in future.

Cheers.
 
Aerodyll

Aerodyll

New Member
#6
Hi guys,
So here is a new logo for a company called Reseller Radar, which is an app and website similar in execution to Tripadvisor but focused on helping the reselling community find new locations and rate them. I can't make my mind up about this so I am narrowed down to 3 versions, I would love to know what you guys think/which do you prefer?

Thanks.

Logo project, , Logo Design & Brand Identity Forum:
 
Paul Murray

Paul Murray

Moderator
Staff member
#7
I think no.3, with the typogrpahy tweaked a bit. The spacing is a bit too wide for me.
 
Top