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Logo/identity

Discussion in 'Graphic Design & Logo Design Critique:' started by theking79, Nov 26, 2010.

  1. theking79

    theking79 Member

    This is a logo created for a brief to create an identity for a community project called Lozells project, the place is a very multicultural place, the project aims to bring the community together and stop violence between religions etc.

    I have also created a series of adverts which is part of the identity i am creating.

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  2. Jimlad

    Jimlad Well-Known Member

    Word of warning possibly: I look at the logo and immediately think ATARI.
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  3. mrp2049

    mrp2049 Senior Member

    When I saw it, I thought it looked familiar.
     
  4. marklogan

    marklogan Member

    I thought it reminded me of an old computer but couldn't put my finger on which one until I read the later posts.
     
  5. Adam

    Adam Senior Member

    I instantly thought Atari as well
     
  6. Aarlev

    Aarlev Member

    Looks very Atari yes. I'm also wondering what the reasoning behind the symbol is? Why have you chosen this shape and these colors? How does it tie in with "community/stop violence between religions"?
     
  7. theking79

    theking79 Member

    It is supposed to symbolize unity and growth between cultures, the symbol shows different lines coming together, hence the tree type mark.

    ive changed it to horizontal, not sure if it works, reminds me of a logo for roads or something

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  8. berry

    berry Active Member

    reminds me of flames from an engine.
     
  9. berry

    berry Active Member

    if the concept is 'tree and growth and unity etc' would it not be better to use the two 'L" in the middle ( use the 2 central trunk shapes in your logo) of the namestyle and develop the trunks and tree from there with a graphic tree? Then at least you have your vertical shape.
    At this stage the tree trunks are too cryptic as they stand
     
  10. Levi

    Levi Moderator Staff Member

    personally I thought atari and then the four pillars of hindu, maybe a church tower but either way I'd be starting over from scratch as you're too close to the atari symbol and horizontally it just doesn't work
     
  11. charles

    charles Senior Member

    the posters look very much like the nhs campaigns
     
  12. Chris Lord

    Chris Lord Senior Member

    Seems a little to 'corporate' for the brief and also looks familiar. It sucks hearing this, but there are 2 logos I can think of that already exist and take that shape.
     

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