heres the brief... What is the exact name you would like in your logo? Variations: Popcornpalooza, Popcorn Palooza, PopcornPalooza -- The spacing and spelling is open to creativity. What works best for you. What is your industry? Snack Food, Gourmet Popcorn, Confectionery, Specialty Food Describe the target audience for your logo Our audience is generally a female skew aged between 25-55. Characteristics: Above average income Does research online Purchases premium food products Likes chocolate What are the top 3 things you would like to communicate through your logo? - We are a FUN brand (Think Ben and Jerry's meets Orville Redenbacher). - We are a premium snack product. Again, think of Ben and Jerry's ice cream. Its about quality, not quantity. - We want to invoke an emotional response of peace, comfort, and joy. Escape your hectic workday and indulge in a batch of decadent handcrafted popcorn. What logo styles do you like (text only, image only, text and image, etc.)? We like typeface and/or typeface + logo. Leave your Helvetica in the toolbox though. What colors do you want to see in your logo? Our brand color is purple, so we would like to see either the use of purple OR colors that complement well with purple. It is not a requirement to use purple in the logo, but if not, it must complement well with a background color or purple. You have the freedom to experiment with shades of purple.