Logo Concepts for Critique


K

Kev Clarke

Member
#1
Hi Guys,

Please find attached 2 concepts for a Horticultural Brand aiming to project manage all aspects of soft landscaping on high-end, large-scale garden designs.
Offering sustainable planting solutions, using a knowledgeable and trusted team of qualified horticulturists to deliver high quality horticulture at all the stage of the process.
Four facets/components of the business; 1 - Design 2 - Supply 3 - Implementation 4 - Aftercare

Concept 1
This signifies Horticulture which is at the core of the business, with each petal represents the different facets/components of the business plan.
Bring different elements together and co-ordinating the soft landscaping.
Emphasis on project management and the facilitating all aspects for the garden design/end clients.

Concept 2
Again signifies Horticulture which is at the core of the business.
Concentric rings form to create abstract image of a flower head whilst also signifying how the brand will take the soft landscaping aspect of the garden design and make it a fluid, smooth process, a much smoother transition for the garden designer/end client.
Taking the project and cultivating/nurturing progressively evolving it into the end product.

Please let me know what you think, if I'm on the right track.

All feedback welcome and appreciated,
 

Attachments

fisicx

fisicx

Active Member
#2
Concept 1 is clearer than Concept 2 but all I can see is children's windmills.

The leaf on Concept 1 is the only one that seems to relate to horticulture but even then I wouldn't relate this to landscaping. Maybe when it's shown next to the company name and tagline it would work but then the logo sort of becomes redundant.
 
Wardy

Wardy

Well-Known Member
#3
You need to show us fewer images, there's far too many similar ones there.

The leaf one is a nice design, and some of the other squareish ones look like flowers a little bit (some remind me of a fan), but the swirly ones
in concept 2 are only vaguely flower-like.

We need to see just two or three images alongside the names to fully understand the concept.
 
Top