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I've started noticing some major brand design failures

Discussion in 'Logo Design & Brand Identity Forum:' started by eddypeck, May 18, 2012.

  1. eddypeck

    eddypeck Member

    First off this inappropriate message on the back of a B&Q lorry


    If I "Shop online now" I'm likely to crash, not to mention it will be illegal.

    And just to clarify I didn't take this picture, I was riding a motorbike but googled and found this image.

    secondly this spelling/gramatical balls up by Royal mail:
    Royal Mail Parcels

    “We’re make e-tailing easier....” I'm guessing it's supposed to be “we make...” or “we’re making...”
  2. Jordan

    Jordan Active Member

    Also the www look awkward. they should be lowercase to match the rest of type.
  3. rossnorthernunion

    rossnorthernunion Senior Member

    B&Q have to try and get their website out their as much as possible - as it doesn't have the stores name in the url, which in itself is quite rare. Nearly every truck lorry and van of major brands have their website on it - it's more about brand awareness.

    And yeah the url does look really really crap on the back of that lorry - incorrect typeface - mismatch of upper and lowercase - and the identity looks bad too - any chance of some sort of safe area???

    Not the worst i've seen mind...
  4. Levi

    Levi Moderator Staff Member

    the worst I've seen is the new microsoft logo.... it's four coloured squares (a window I suppose)... which basically looks like a google logo lol
  5. Squiddy

    Squiddy Guest

    Yes, that B&Q advertisement is horrific, but I think it would take a special kind of person to be driving and then suddenly decided that they need to order a new barbecue right then and there...! I think it's more meant as "You can shop online now, instead of going to our store".

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