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iStockPhoto selling logos

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Sep 23, 2009.

  1. Greg

    Greg Active Member

    Got an e-mail from iStock this morning, sure many of you did, and was disappointed to read what their latest strategy/addition is going to be!

    I can't understand why iStock would wish to devalue their existing profile by providing cheap template style logo designs?! Surely they would be better sticking to selling stock photos (the core business) and stock vectors/videos. It annoys me and frustrates me that they mention 'a unique logo to brand their business', OK so there is a slim chance that it will be unique, but clearly not unique for the business in question, as a logo designer the research and understanding of the clients business and marketplace is the key to a successful identity, this is just wiped out with the new iStock offering.

    What's everyone thoughts on this?
    The official iStock forum thread has had a very mixed reaction!
  2. well that means that designers who do corporate ID and the like will be out of luck a bit, because clients can easily download an iStock logo template, change the name, and bish bash bosh all done.. I think its a really bad move by iStock and I hope that they retract it. :(
  3. Greg

    Greg Active Member

    From reading through the thread on iStock apparently there will be some functionality for buyers to contact designers to get default text changed to the company name. Will this kind of service just attract the business' that would use design contest sites? or will it attract potential clients of professional designers?
  4. I think it will attract people wanting to save money on their corporate ID and stuff which in itself is good for the client.. not good for the designer as I doubt that the designer would want to use it (or be able to use it) as part of a portfolio of work.. :(
  5. mrp2049

    mrp2049 Senior Member

    sounds bad.
  6. allyally2k

    allyally2k Senior Member

    Oh dear, don't like that at all!
  7. iStock email this morning was "Tip of the Month - Finding Receipts" not a word about the logos.

    Only heard about it from this post, then David Airey on Twitter. One is not impressed.
  8. berry

    berry Active Member

    another nail
  9. br3n

    br3n Senior Member

  10. Aarlev

    Aarlev Member

    I agree with Br3n. I don't think this will change much. I believe that most serious companies will still use Graphic Designers and Design agencies as they get a much more personal service that way.

    I think most companies and clients realize that you get a more unique result, and one that has been researched thoroughly to suit the particular business, from hiring a designer. I also think most clients prefer the back and forth between client and designer, and the ability to finetune their logo until they're happy with the final outcome.

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